Brand and Content Assoicate

B I R G E & H E L D

Investing in Communities to Transform Lives.

WHO WE ARE

It's fun to work in a company where people truly believe in what they are doing. At Birge & Held, we are committed to bringing excitement and energy to the business of multifamily housing. We expect every employee within our organization to be a leader working in a collaborative environment towards a shared vision.

At Birge & Held, our employees have a Passion for People, demonstrate Leadership at Every Level, and are Always Learning & Innovating. Through these core values, we make our purpose a reality, “Investing in Communities to Transform Lives.”

POSITION OVERVIEW

The Brand and Content Associate is responsible for developing, maintaining, and optimizing digital content and marketing materials that strengthen brand visibility and support the company's marketing initiatives. This role focuses on website content, search engine optimization (SEO), social media, and creative content development to ensure a consistent and engaging brand presence across digital platforms. The ideal candidate is creative, detail-oriented, self-directed, and able to effectively collaborate with cross-functional teams while managing multiple projects and priorities. This position reports directly to the Vice President of Marketing.

Compensation: Starting salary is $60,000 annually, with final compensation commensurate with the selected candidate’s qualifications and experience.

KEY RESPONSIBILITIES

Website Management & Digital Content

• Develop, update, and maintain website content, page layouts, imagery, and other digital elements across corporate and property websites.
• Ensure website content is accurate, engaging, visually consistent, and aligned with company branding and marketing objectives.
• Collaborate with internal teams and external partners to implement website improvements and enhance the overall user experience.

Search Engine Optimization & AI Visibility

• Implement on-page SEO best practices, including keyword optimization, metadata, page structure, and content updates to improve organic search visibility.
• Support AI-driven search visibility initiatives by optimizing website content, structured information, and community details for emerging search technologies.
• Monitor website content and search performance to identify opportunities for improved visibility, engagement, and optimization.

Brand Content & Marketing Communications

• Develop and maintain content for corporate marketing materials, presentations, digital communications, and other brand initiatives.
• Ensure consistent brand messaging, tone, and visual identity across corporate and property marketing channels.
• Collaborate with internal stakeholders to create clear, engaging, and professional content that supports company initiatives and business objectives.

Social Media & Content Development

• Create and coordinate social media content that supports brand awareness, community engagement, and property marketing initiatives.
• Partner with onsite teams to gather content, highlight community activities, and promote property features and events.
• Maintain consistency in social media messaging, imagery, and brand standards across platforms.

Graphic Design & Creative Support

• Create and update basic digital graphics, marketing visuals, presentations, and other creative materials.
• Utilize design tools and templates to produce professional, brand-aligned content for digital and print applications.
• Support creative projects by coordinating imagery, visual assets, and other content needs across marketing initiatives.

EDUCATION, EXPERIENCE, AND SKILLS

• Associate degree in Marketing, Communications, Graphic Design, Digital Media, or a related field preferred.
• 2–3 years of experience in content marketing, digital marketing, website management, or a related field preferred.
• Experience in multifamily property management or real estate marketing preferred.
• Experience with website content management systems (CMS), page layouts, and digital content updates.
• Working knowledge of SEO best practices, keyword optimization, metadata, and organic search strategies.
• Familiarity with AI-driven search technologies, structured content, and emerging digital marketing trends preferred.
• Proficiency with Adobe Creative Suite, Canva, or comparable graphic design and content creation tools.
• Experience creating social media content, marketing communications, and digital creative assets.
• Strong written communication, editing, and proofreading skills with excellent attention to detail.
• Strong organizational and project management skills, with the ability to manage multiple projects and meet deadlines.
• Ability to work independently, take initiative, and collaborate effectively with cross-functional teams.

WHAT WE OFFER

• Maintain work-life balance with a flexible hybrid schedule and a generous paid time-off policy, including up to 20 days of PTO per year. In addition to traditional PTO, you’ll receive 14 holidays including a floating holiday and your birthday. Separately, if you’ve served in the military, you’ll receive Veterans Day as a paid day off.
• Make a difference in your community with 8 hours of Volunteer Paid Time Off (PTO) each year, giving you the ability to support a cause or organization of your choice.
• Take advantage of supportive leave benefits, including up to 3 weeks of paid parental leave and 6 weeks of paid childbirth leave.
• Boost your earnings with a performance-based bonus determined by your role and achievement in individual, departmental, and company-wide Key Performance Indicators (KPIs).
• Save on living expenses with exclusive employee discounts at Birge & Held properties.
• Prioritize your well-being with a robust wellness program that supports your physical, mental, and emotional health. Enjoy up to $25 in monthly gym membership reimbursements and gain access to certified health coaches dedicated to helping you achieve your personal wellness goals when enrolled in the Wellness Health Plan.
• Access competitive dental, vision, and comprehensive medical plans to ensure you and your family receive the care you need, along with convenient online tools to help you manage your healthcare benefits with ease.
• Enjoy peace of mind today and tomorrow with a 401(k) plan that includes a competitive employer match.
• Receive automatic enrollment in the company paid basic life insurance policy with the opportunity to elect supplemental life insurance. With employment at Birge & Held you have the ability to elect additional ancillary benefit options including but not limited to, Long-Term Disability (LTD), Short-Term Disability (STD) and Critical Illness Insurance that provides extra protection against unexpected health challenges.
• Stay connected and equipped for success with a monthly phone stipend of up to $50 to help cover your mobile service costs.
• Grow your career through the support of a dedicated Talent Development team and a tuition reimbursement program. Whether you're building new skills, exploring new roles, or pursuing a degree, you'll have the resources and guidance to reach your full potential.
• Be part of an organization consistently recognized as one of the Top Workplaces in the USA, where your contributions are valued and celebrated.

Birge & Held is an Equal Opportunity Employer and we are committed to hiring a diverse and talented workforce.