Lead brand strategy and planning: Lead the development and execution of the Rustik brand and portfolio strategy within the Artisan category, in close partnership with senior Marketing leadership and cross-functional stakeholders. Translate brand objectives into clear annual priorities, initiatives, and execution plans. Own business performance: Analyze key performance indicators, including sales, market share, profitability, distribution, household penetration, and innovation performance. Identify performance drivers, opportunities, and risks and translate findings into clear action plans. Build Artisan category and consumer understanding: Develop a deep understanding of Artisan consumers, shoppers, customers, competitors, and category dynamics. Leverage consumer, syndicated, customer, and marketplace insights to identify opportunities for Rustik and inform both short- and long-term brand strategy. Drive Artisan innovation pipeline: Partner with R&D, Supply Chain, Manufacturing, Packaging, Sales, and other stakeholders to identify and develop product and packaging opportunities for Artisan, taking initiatives from ideation and consumer validation through commercialization and launch. Lead integrated marketing plans: Lead the development and execution of integrated marketing initiatives that bring the Artisan strategy to life across relevant consumer touchpoints, including advertising, PR, digital and social media, promotions, and in-market activation. Own consumer learning and validation: Lead consumer research and product validation activities for Artisan. Translate consumer feedback and research into actionable recommendations for brand strategy, innovation, product, packaging, communications, and activation. Lead product and competitive evaluation: Oversee product scoring and in-market product evaluation, partnering with appropriate cross-functional teams to identify opportunities to strengthen the consumer experience and competitive position. Drive cross-functional alignment: Serve as the key Marketing partner across strategic cross-functional teams, including Sales, R&D, Manufacturing, Packaging, Finance, Purchasing, Supply Chain, Business Units, and agency partners. Establish clear objectives, decisions, next steps, and accountability for key initiatives. Partner with Sales and Customer teams: Develop compelling selling stories, presentations, and go-to-market strategies that translate the brand's consumer and category strategy into relevant customer opportunities and support distribution and growth objectives. Support strong in-market execution: Partner with Sales, customer teams, Business Units, and other stakeholders to help ensure Artisan strategies and initiatives translate effectively into marketplace execution. Lead brand budget management: Own budget planning, tracking, and invoicing in partnership with Finance, helping ensure marketing investments align with brand priorities. Monitor the competitive landscape: Maintain a strong understanding of competitive activity and broader marketplace developments relevant to the Artisan category. Translate findings into implications and recommendations for Bimbo USA. Participate in key business forums: Represent Marketing in appropriate Key Account, Bakery, Business Unit, and steering discussions, developing and communicating follow-up actions and plans. Willingness to travel approximately 10-15%. Strategic Thinking: Connects market, consumer, category, customer, and business insights to shape clear, actionable growth strategies for Artisan. Leadership & Influence: Effectively leads without authority, aligning and inspiring cross-functional teams and agency partners behind brand priorities. Consumer & Customer Focus: Maintains a strong understanding of consumer needs and marketplace dynamics and applies those insights to brand decisions. Collaboration: Builds strong relationships and works seamlessly across functions and agency partners. Curiosity & Growth Mindset: Actively seeks new ideas, consumer insights, marketplace perspectives, and continuous learning opportunities. Accessible and responsible. Ability to develop and complete a series of goals and tactics with minimum supervision. Sharp operator who is creative, resourceful, and solutions-oriented. Highly organized with the ability to manage multiple priorities and projects. Strong at managing priorities, deadlines, and cross-functional deliverables. Aspires to continue building a long-term career in marketing and brand leadership. Situational Adaptability: Adapts approach and attitude in real time according to the changing demands of different situations. Drives Engagement: Creates a climate where people are motivated to do their best to help the organization achieve its objectives. Ensures Accountability: Holds self and others accountable to meet commitments. Manages Complexity: Makes sense of complex, high-volume, and sometimes contradictory information to effectively solve problems. Bachelor's Degree in Marketing or a related field preferred. MBA preferred. A combination of education, training, and experience that results in demonstrated competency to perform the work may be substituted. 4-5+ years of experience; CPG experience preferred. Experience in social media marketing and analytics. Excellent organizational and written and oral communication skills. Strong analytical skills with the ability to generate business insights from diverse data sources and use those insights to develop compelling recommendations and selling stories. Computer skills and proficiency with Microsoft Word, Excel, and PowerPoint. Proficiency with syndicated data, such as Nielsen or Circana. Working knowledge of marketing plan development and execution.
