Creative Director

Position: Creative Director FSLA Status: Full-time/Exempt Location: Newport Beach, CA Travel: Up to 10% of domestic travel Salary Range: $163,000-$197,000 USD annually

About Us

For more than 20 years, Best Choice Products has designed and delivered thoughtfully made products that help people enjoy their homes and everyday lives. Guided by our mission to develop the world's best-selling products, we're constantly innovating to deliver exceptional value, quality, and experiences for customers. As a leading e-commerce retailer, our growing assortment includes home furniture, outdoor living, lawn & garden, toys, seasonal décor, and more.

Behind our products is a team that moves quickly, works collaboratively, and is always looking for better ways to serve our customers. From developing new products and growing our e-commerce presence to strengthening our supply chain and improving the customer experience, employees have the opportunity to make an impact and see their ideas come to life.

Recognized as an Inc. 5000 Fastest-Growing Private Company and an Orange County Register Top Workplace, we're continuing to grow - and we're looking for people who are excited to grow with us. Learn more at bestchoiceproducts.com.

Scope of the Role The Creative Director is responsible for the creative vision and execution that support the growth of our marketplace business and direct-to-consumer brands. This position translates brand positioning and consumer insights into a consistent brand identity, compelling brand campaigns, and paid media creative that builds awareness and supports customer acquisition and conversion. The role leads the development of product and marketing content while setting standards for quality, speed, and cost management. This position brings expertise in graphic design, storytelling, and photo/video production, with a proven ability to connect brand building with performance marketing. The Creative Director develops and mentors creative talent, partners with other departments, and uses customer and campaign insights to guide creative decisions. The role requires strategic judgment, strong communication, and hands-on creative direction in a fast-paced retail/e-commerce environment. Reporting Structure The Creative Director is a member of the Creative Team and reports to the Head of Marketing. This position also partners with cross-functional team members across the organization.

Essential Functions & Key Responsibilities

• Partner with Brand and Marketing leadership to translate brand positioning, target audiences, and product differentiation into creative strategies and distinctive brand storytelling.
• Develop and maintain brand guidelines covering visual identity, photography, video, and tone of voice. Ensure consistent execution across product content, DTC sites, marketplace storefronts, and marketing channels.
• Lead creative development for integrated brand, seasonal, and product launch campaigns, from concepts and creative briefs through production and rollout across paid media, email, social, influencers, and website content.
• Translate campaign objectives into clear creative briefs, messaging, mood boards, and storyboards. Present concepts and guide teams from initial ideas through final approval.
• Lead paid media creative development with Marketing and media partners across channels such as Meta, TikTok, Google/YouTube, and Amazon. Direct static ads, short-form video, motion graphics, and creator-led content suited to each platform and audience.
• Establish an ongoing creative testing plan with media partners, testing hooks, messaging, formats, and calls to action. Use results to improve creative and refresh assets as performance declines.
• Review creative performance with Marketing using engagement, click-through rate, conversion rate, cost per acquisition, and return on ad spend. Turn findings into creative recommendations and new iterations.
• Use proprietary and external AI tools to create and optimize product listing copy, imagery, and video across marketplace and DTC channels to improve content quality, production efficiency, and conversion while maintaining product accuracy and brand consistency.
• Oversee graphic designers, and photographers/videographers in producing high-quality branded product and marketing content.
• Supervise the product launch processes team and coordinate creative deliverables with Product Development, Channel Management and Marketing to support timely launches, brand awareness, and conversion.
• Lead scheduling, production, and content review processes. Maintain production schedules and incorporate team capacity into project planning, the marketing calendar, and product launch timelines.
• Collaborate with product development, channel management and marketing to prioritize projects and deliver work on time and within budget.
• Coach and mentor the creative team, develop individual skills, manage performance, and monitor progress, efficiency, and alignment with department goals.
• Lead regular creative reviews and provide actionable feedback to ensure work meets creative strategy, brand standards, and campaign objectives.
• Support executive projects, business development, and internal initiatives requiring creative direction. Perform other duties as assigned.

Qualifications & Required Experience

• Bachelor's degree required; MBA preferred.
• Minimum 10 years of experience in a retail/e-commerce company with annual revenue of $250M or more.
• Minimum 5 years in a director-level role managing a team of 10 or more people.
• Demonstrated experience in consumer product branding, brand identity development, and integrated brand campaigns, supported by a strong portfolio.
• Proven experience directing paid media creative and using testing and campaign results to improve performance. Portfolio should show both brand storytelling and performance creative, with measurable results.
• Experience in online consumer products marketing with a strong understanding of customer acquisition, conversion, and key marketing performance metrics.
• Strong understanding of copywriting and editing for branded and product content, graphic design, photography, video production, and post-production.
• Strong knowledge of AI tools and demonstrated experience applying them across all stages of the creative workflow, including concept development, copywriting, design, image and video production, content optimization, and performance testing.
• Strong working knowledge of Shopify Plus and creative requirements for DTC websites and marketplace storefronts.
• Ability to communicate creative direction clearly to internal teams and present concepts to senior leadership.
• Experience in employee development, coaching, training, conflict resolution, and performance management.
• Strong project management, organizational, analytical, and presentation skills, including production planning and budget management.
• Ability to work with urgency and sound judgment in a fast-paced, entrepreneurial environment while managing multiple workstreams and leading change.
• Ability to track and report team performance, manage work schedules and assignments, and develop practical plans for team success.
• Strong written and verbal communication skills for collaboration with internal teams and external partners.
• Highly organized, proactive, and collaborative, with a strong work ethic and commitment to team success.

Benefits & Perks Join us and experience a workplace where benefits and perks are designed with you in mind.

• Flex Fridays: Enjoy the flexibility of working from home and kick off your weekends early with half-day Fridays, all year long.
• Comprehensive Health Coverage: Inclusive medical, dental, vision, life, and supplemental insurance plans to keep you and your family healthy.
• Support When You Need It: Our Employee Assistance Program is here to provide confidential support for personal and work-related issues.
• Future-Forward Financials: Secure your future with our 401k plan, complete with up to a 3.5% company match.
• Time to Recharge: Enjoy vacation time, paid holidays, and sick days to rest and recharge.
• Fuel Your Day: Delight in a variety of snacks and drinks to keep you energized, including the occasional catered lunch.
• Exclusive Discounts: Take advantage of our generous employee discount on our products, plus occasional product giveaways and raffles.
• Play Hard: Unwind with our on-site arcade games and ping pong to connect with colleagues.
• Stay Fit: Access our onsite gym, fitness classes, or bicycles-for-borrow to keep your fitness goals on track.
• Celebrate Together: Join us for milestone and birthday celebrations, as well as happy hours, quarterly team bonding events, and our annual holiday party.

The base salary range for this full-time position is $163,000-$197,000 USD annually. You will also be eligible to participate in BCP’s benefits and bonus programs. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by additional factors, including job-related skills and experience.

Where to Find Us www.bestchoiceproducts.com Facebook, Instagram, X, TikTok, Pinterest, and YouTube

At BCP, we are committed to building a diverse and inclusive workplace where everyone can thrive. Best Choice Products proudly provides equal employment opportunities to all employees and applicants, embracing differences in race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, and gender identity. Discrimination and harassment of any kind have no place here.