Student Worker - Student Marketing and Communications Intern

Job Title: Student Worker - Marketing and Communications Intern Job Classification: Marketing and Communications, Student Department: Hankamer School of Business – Communications and Marketing Hiring Manager: Justin Walker Contact: Justin_R_Walker@baylor.edu Work Schedule: 15-20 hours per week Desired Length of Employment: Until Graduation Pay Rate: $12/hr

Key Components:

• In a student employee capacity, may perform or assist with functions around marketing trends, communications outreach, creative design and production (print and digital)

Job Description:

• Social Media Production: Assist in producing content for the HSB’s social media accounts, including creating posts and analyzing engagement metrics to refine strategies.
• Content Creation: Write compelling and creative content for various platforms, including social media, blogs, newsletters and the HSB website, ensuring consistency in voice and branding.
• Photography: Capture high-quality photos at events, around campus and for promotional materials, contributing to a rich visual representation of the HSB’s activities and culture.
• Graphic Design: Design eye-catching graphics for digital media, including social media posts and digital signs, using tools like Adobe Creative Suite or Canva.
• Event Support: Provide marketing and communications support for school events, including promotional efforts, live social media updates and post-event coverage.
• Market Research: Conduct research on current marketing trends, competitor activities and industry best practices to support strategic planning and innovation.
• Administrative Support: Assist with maintaining a content calendar, organizing digital assets and performing other administrative duties as needed.
• Provide marketing and communications support to assigned area of responsibility
• Assist with various projects, activities or tasks related to marketing and communications
• Support marketing and communications strategies and perform duties accordingly
• Exhibit a willingness to take initiative and work independently and collaboratively
• Ability to comply with University policies
• Maintain regular and punctual attendance
• May assist with developing and implementing marketing or communication plans
• May write, proofread and edit communications or marketing materials
• May create or design creative content and materials for digital or print consistent with University branding
• May maintain department website(s) or social media/digital platforms
• May perform video editing or video production
• May work with photo, video, and audio equipment
• May perform research and make recommendations around emerging marketing or social media trends
• May assist with projects or initatives supporting departmental goals
• May partner with external vendors for events, print or photography
• May build and maintain relationships with campus partners and external vendors
• May track, analyze, and prepare reports on social media data and performance
• Perform all other duties as assigned to support Baylor’s mission
• Ability to comply with University policies
• Maintain regular and punctual attendance

Employer: Baylor University Work Location: Paul L. Foster Campus for Business and Innovation, Suite 420 Work Address:1621 S 3rd St, Waco, TX 76706