Mixed-Methods Researcher

About Bask Health Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses. Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place. We're an entrepreneurial, product-focused engineering team that values ownership, technical excellence, and building software that solves real problems. Engineers work closely with product teams and company leadership, take features from idea to production, and have a direct role in shaping the platform. Engineering at Bask is AI-first and builder-led. We use tools like Cursor and Claude Code throughout development while maintaining high standards for reliability, testing, and software quality. About the Role We're looking for a Mixed-Methods Researcher to help Bask Health make better product decisions by combining qualitative user insights with quantitative behavioral evidence. Bask Health enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses. Our platform connects merchant tools, patient experiences, clinical workflows, pharmacy operations, and commerce capabilities. As a Mixed-Methods Researcher, you'll investigate how people interact with these experiences, why they behave the way they do, and which product improvements are most likely to address meaningful user problems. This is a hands-on research role that combines qualitative methods, quantitative analysis, usability testing, survey research, and product discovery. You'll select and combine research methods based on the questions product teams need to answer. Your work will span merchant-facing and patient-facing experiences. You may investigate how merchants complete onboarding, where users encounter friction during configuration, how patients navigate questionnaires, or why certain workflows have lower completion rates than expected. You'll conduct interviews and usability studies to understand user motivations, expectations, and challenges. You'll then connect those findings with available behavioral data, survey results, and product metrics to develop a more complete picture of the user experience. For example, product analytics may reveal that users frequently abandon a particular workflow. Your research could combine funnel analysis, interviews, and usability testing to understand whether the problem involves confusing instructions, unnecessary steps, technical issues, or unmet expectations. You'll work closely with product managers to define research questions, identify appropriate methods, and establish what evidence is needed to support decisions. You'll collaborate with product designers and content designers to evaluate proposed solutions and understand how design changes affect user comprehension, task completion, and overall usability. You'll also partner with engineers and analytics stakeholders to understand what product data is available, identify measurement limitations, and recommend additional instrumentation when appropriate. A key part of this role will be distinguishing meaningful patterns from incomplete or misleading evidence. You'll help teams understand the strengths and limitations of different research methods, including sample size, participant selection, statistical uncertainty, and potential bias. You'll present findings in a way that connects user observations with measurable product outcomes, helping teams prioritize improvements based on evidence rather than assumptions. Because Bask operates in healthcare-related environments, you'll conduct research with appropriate attention to privacy, participant consent, sensitive information, and the boundaries of approved clinical workflows. You'll help develop repeatable research practices, maintain organized findings, and improve how qualitative and quantitative insights are shared across the company. We're looking for someone who enjoys investigating complex product questions, is comfortable working with both people and data, and can translate research findings into practical recommendations that improve software experiences. What You'll Do

• Lead mixed-methods research projects across Bask Health's software platform.
• Combine qualitative and quantitative evidence to investigate user needs and product performance.
• Partner with product managers to define research questions, hypotheses, and study objectives.
• Design research plans that incorporate appropriate qualitative and quantitative methods.
• Conduct user interviews to understand behaviors, motivations, and challenges.
• Plan and execute moderated and unmoderated usability studies.
• Develop surveys to measure user perceptions, satisfaction, comprehension, and experience.
• Analyze survey results and identify meaningful response patterns.
• Examine product funnels, workflow completion, and behavioral trends using available analytics.
• Investigate differences between observed user behavior and reported user experiences.
• Research merchant onboarding, storefront configuration, and administrative workflows.
• Evaluate patient onboarding, questionnaires, and other multi-step experiences.
• Identify friction points affecting task completion and workflow efficiency.
• Develop research hypotheses based on behavioral data and user feedback.
• Apply appropriate statistical methods to quantitative research findings.
• Evaluate sample quality, potential bias, and limitations in research conclusions.
• Collaborate with analytics and engineering stakeholders to understand product event data.
• Recommend measurement improvements that support future product research.
• Design and evaluate concept tests for proposed product improvements.
• Support experiment design and interpretation when product teams conduct controlled tests.
• Collaborate with product designers to validate proposed interaction changes.
• Work with content designers to evaluate comprehension and interface terminology.
• Develop research summaries that connect qualitative insights with quantitative evidence.
• Create journey maps, behavioral findings, and opportunity assessments.
• Present research findings and recommendations to product, design, engineering, and leadership teams.
• Help teams prioritize improvements based on user needs, evidence quality, and expected impact.
• Maintain organized research documentation, datasets, and reusable findings.
• Independently manage mixed-methods research initiatives from planning through analysis and communication.
• 3+ years of professional experience in UX research, mixed-methods research, product research, behavioral research, or a closely related field.
• Portfolio or case studies demonstrating the use of qualitative and quantitative methods to answer product questions.
• Experience independently planning and conducting research for digital products.
• Strong understanding of qualitative research methods, including interviews and usability testing.
• Experience designing and analyzing user surveys.
• Working knowledge of quantitative research methods and statistical reasoning.
• Ability to combine qualitative findings with behavioral or survey data.
• Experience defining research questions, hypotheses, and study objectives.
• Ability to select appropriate research methods based on product needs.
• Experience evaluating complex digital workflows and user journeys.
• Familiarity with product analytics and behavioral measurement.
• Ability to interpret user behavior, task completion, and workflow performance data.
• Understanding of sampling, research bias, and limitations of quantitative findings.
• Experience synthesizing research findings into actionable product recommendations.
• Ability to distinguish correlation from causation and communicate uncertainty appropriately.
• Experience collaborating with product managers and product designers.
• Familiarity with usability testing and iterative product development.
• Ability to communicate quantitative findings to nontechnical stakeholders.
• Experience creating research reports and presenting evidence-based recommendations.
• Understanding of research ethics, informed consent, and responsible data handling.
• Familiarity with participant recruitment and screening.
• Strong analytical thinking and problem-solving skills.
• Excellent written and verbal communication skills.
• Strong attention to detail and research quality.
• Ability to independently manage research projects involving multiple data sources.

Nice to Have

• Experience conducting mixed-methods research for SaaS platforms.
• Familiarity with B2B software and merchant-facing applications.
• Experience researching e-commerce or direct-to-consumer products.
• Background in healthcare, telehealth, or patient-facing digital experiences.
• Experience analyzing onboarding funnels and workflow completion.
• Familiarity with tools such as Amplitude, Mixpanel, Google Analytics, or comparable product analytics platforms.
• Experience using SQL to explore product or research data.
• Familiarity with Python, R, or statistical analysis tools.
• Experience designing controlled experiments or A/B tests.
• Understanding of statistical significance, confidence intervals, and practical effect sizes.
• Experience developing and analyzing structured survey instruments.
• Familiarity with tools such as Qualtrics, SurveyMonkey, or comparable survey platforms.
• Experience using Dovetail, UserTesting, Maze, or comparable research tools.
• Familiarity with Figma prototypes and concept testing.
• Experience conducting segmentation or cohort-based research.
• Understanding of accessibility research and inclusive study practices.
• Familiarity with white-label or multi-tenant SaaS platforms.
• Experience evaluating AI-assisted product experiences.
• Understanding of healthcare-related privacy considerations and sensitive data handling.
• Experience developing research repositories and repeatable measurement frameworks.