Jobs in the United States

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Added 5 mins ago
Sr. Director PMO, Advanced Diagnostics
BD (Becton, Dickinson and Company)
Sparks, MD
The Senior Director, PMO, Advanced Diagnostics will lead Program and Portfolio Management across the Advanced Diagnostics R&D organization, supporting Product Development and Technology…
Added 5 mins ago
Northrop Grumman (SkillBridge) - Principal Network Cloud Communications
Northrop Grumman
Linthicum Heights, MD
The Northrop Grumman SkillBridge Program is an approved SkillBridge Program under Dept. of Defense Instruction 1322.29. The program is an opportunity for service members preparing for…
Added 5 mins ago
M
Senior Director, Change Management Communications and Stakeholder Engagement – Project Lightyear
Marriott
Bethesda, MD
- $151,100 to $230,600 USD / year
The Senior Director, Change Management Communications and Stakeholder Engagement is a key member of the Business Transformation Office team responsible for creating, executing, and driving…
Added 5 mins ago
T
Practice Architect II_ServiceNow
TEKsystems
Baltimore, MD
- $148,200 to $222,400 USD / year
Think of TEKsystems Global Services (TGS) as the growth solution for enterprises today. We unleash growth through technology, strategy, design, execution and operations with a…
Added 9 mins ago
Director of Data and Analytics, Self Service Cloud
Referral Board
United States
…transformations, a data warehouse, and BI reporting; own data management and governance as the steward of core data definitions and golden queries; and build and scale a team of Data…
Added 15 mins ago
Executive Director, Enterprise Data Platform Product and Operations
CVS Health
Remote, United States
The Executive Director, Enterprise Data Platform Product & Operations provides strategic leadership for the product management, product operations, agile practices, and organizational…
Added 16 mins ago
Director, Enterprise Architecture - Corporate IT
Burns & McDonnell
Kansas City, MO
The Director of Enterprise Architecture provides direction for enterprise architecture across the organization, establishes and governs technology strategy and standards, and directs…
Added 17 mins ago
Director, Strategy & Planning (Remote)
Cisco
Clayton, MO
+ 12+ years experience in pricing strategy, revenue management, or business strategy, ideally within technology, cybersecurity, SaaS, or consulting firms.
Added 20 mins ago
Senior Program Manager - Phantom Works Weapons
The Boeing Company
Saint Charles, MO
Candidates must live in the immediate area or relocate at their own expense
Added 21 mins ago
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Director of Compute Infrastructure Procurement
Jobgether
Remote, United States
- $220,000 to $275,000 USD / year
The Director of Compute Infrastructure Procurement will lead the sourcing and procurement strategy for the physical infrastructure that powers a global cloud computing platform. This…
Added 27 mins ago
Director, AI Strategy & Business Transformation
Cardinal Health
Jefferson City, MO
+ Relevant certifications in AI transformation, program management, agile delivery, digital transformation, or change management
Added 27 mins ago
Data Governance Technology Portfolio & Programme Associate Director
EY
Los Angeles, CA · San Francisco, CA · Secaucus, NJ · Rochester, NY · Austin, TX · Jacksonville, FL · Chicago, IL · Boston, MA · Raleigh, NC · Jericho, NY · Dallas, TX · Fort Worth, TX · Alpharetta, GA · Washington, DC · Seattle, WA · Minneapolis, MN · Philadelphia, PA · Atlanta, GA · Cleveland, OH · Hoboken, NJ
The Technology Enablement Portfolio and Program Manager is an Associate Director role within the Global Data Stewardship Office (DSO). The role turns DSO strategy into a coherent,…
Added 28 mins ago
Associate Director, Infrastructure & Operations Solution Delivery Partner
Otsuka America Pharmaceutical Inc.
Jefferson City, MO
…Hybrid Cloud Services, Digital Workplace, and Enterprise Service Management platforms and services, as well as other platforms and services that may be built in the future. These include…
Added 34 mins ago
M
Director, Business Program Management, Frontier Co
Microsoft
United States
- $130,900 to $303,600 USD / year
This role needs an experienced, structured and commercially minded Director, Business Program Management. You will work directly for the CVP and will focus on running the planning, rhythm…
Added 34 mins ago
M
Director of Datacenter IT Operations
Microsoft
NC · Charlotte, NC · Charlotte
- $140,200 to $312,000 USD / year
…and extends into steady-state operations, hardware lifecycle management and decommissioning. The Director partners closely with Critical Environment (CE), IAM/Logistics, Datacenter Delivery…
Added 36 mins ago
Director, Integrated Marketing
Ziff Davis
Remote, United States
We’re looking for a Director of Integrated Marketing to lead marketing for Dwell and Domino. You’ll own each brand’s marketing strategy and grow advertising revenue, audience and…
Added 47 mins ago
Manufacturing Engineer Level I
Employee Owned Holdings, Inc.
Harahan, LA
Manufacturing Engineer Level 1 is an entry position in Supreme Integrated Technology’s Manufacturing Department. This role is responsible for coordinating with Director of Manufacturing,…
Added 57 mins ago
Director of Data and Analytics, Self Service Cloud
Elastic
United States
…transformations, a data warehouse, and BI reporting; own data management and governance as the steward of core data definitions and golden queries; and build and scale a team of Data…
Added 1 hour ago
Account Executive, Retail | Gestionnaire de comptes, commerce de détail
Jesta I.S.
Remote, United States
This role reports to the Global Sales Director and suits a strategic, curious seller with strong retail relationships who is comfortable leading complex deals. You will bring Jesta's…
Added 1 hour ago
Director of Pharma Partnerships, Expanded Access
myTomorrows
Remote, United States
For candidates in North America, to ensure seamless collaboration with our teams, applicants must reside within the EST or CST time zones
Added 1 hour ago
ND
SUPV IT PROGRAM MANAGER (NETWORK/INFOSEC)
National Defense University
Fort McNair, DC · Norfolk, VA
- $127,646 to $187,093 USD / year
…services. Principal advisor and authority on network operations management and delivery. | Assist in design, build, configure, operate, and maintain IT capabilities as well as report on…
Added 1 hour ago
ND
SUPV IT CYBERSECURITY SPECIALIST (INFOSEC)
National Defense University
Norfolk, VA · Fort McNair, DC
- $127,646 to $187,093 USD / year
Oral Communication- briefing mid-level management and IT staff on the status of information technology systems, projects, or daily operations, including the communication of technical…
Added 1 hour ago
SC
Chief Schools Officer
Stronger Consulting
San Joaquin, CA
- $275,000 to $300,000 USD / year
…administrators who implement Aspire NorCal’s instructional program across all its…
Added 1 hour ago
SC
Chief Schools Officer
Stronger Consulting
Alameda, CA
- $275,000 to $300,000 USD / year
…administrators who implement Aspire NorCal’s instructional program across all its…
Added 1 hour ago
SC
Chief Schools Officer
Stronger Consulting
San Mateo, CA
- $275,000 to $300,000 USD / year
…administrators who implement Aspire NorCal’s instructional program across all its…

barre3

Franchise Development Marketing Manager

Remote, United States

Apply on jobs.workable.com About employer

Applications open in a new tab.

Job details

Experience: Experience: 4+ years in marketing, including at least 2 years in franchise development, B2B lead generation, or another long-cycle, high-consideration funnel.
Posting language: English
Posted: Nov 3, 2026

Original job description

POSITION SUMMARY:

You’re an experienced franchise development marketer who owns the franchise candidate funnel end to end, from the first click on a paid ad to the moment a qualified candidate submits an application. You are the primary marketing partner to our Franchise Development Manager, and you are accountable for the volume, quality, and conversion of franchise candidates. Reporting to the Director of Performance Marketing, you combine three jobs: funnel strategist, performance marketer, and project lead. You design the candidate journey, build and run the automated nurture in FranConnect, and measure every stage. You give the Director the lead-quality insight needed to steer paid media spend, and you work closely with the Manager of PR and the Director of Brand & Creative to tell the barre3 ownership story. You’re a self-starter who is comfortable with data, technology, and people. You manage several projects at once, have an eye for small details, and roll with it when priorities shift. You are not afraid to roll up your sleeves, to test and learn, and do so with a positive and enthusiastic attitude.

**Primary residence must be in the following states: CA, DC, FL, IL, MA, MI, NC, NJ, NY, NV, OH, OR, PA, TN, TX & WA**

KEY JOB RESPONSIBILITIES:

Funnel Strategy & Candidate Journey

End-to-End Candidate Experience: Design the journey map, messaging architecture, and stage definitions for the full franchise funnel, from inquiry through discovery day and application.
Lead Intake & Routing: Own how leads from every source (paid media, franchise portals, LinkedIn, PR, events, referrals) enter FranConnect, get routed, and get followed up. Partner with the Director of Performance Marketing on paid lead integration.
Speed-to-Lead: Set and maintain speed-to-lead and speed-to-booking standards, and build the automation that meets them.

Nurture Automation & CRM

Nurture Build & Management: Design, build, and manage the automated email sequences that guide candidates from initial inquiry through the owner discovery process. Run lifecycle and promotional email streams.
FranConnect Administration: Own FranConnect workflows, lead statuses, routing rules, and templates. Keep the system clean, documented, and fully utilized.
Testing Roadmap: Run a documented A/B testing plan for subject lines, content, cadence, sequence structure, and landing pages. Report results and roll winners into the program.

Lead Quality & Performance Analytics

Lead Quality Optimization: Define lead quality criteria with the Franchise Development Manager. Track quality by source and feed those insights to the Director of Performance Marketing to guide paid spend and targeting.
Lead Qualification: Directly vet early-stage candidates through qualification calls and intent assessment to ensure only high-potential prospects move to the Franchise Development Manager.
Attribution & Tracking: Partner with the Analytics team to keep tracking and data accurate from first touch to signed agreement, including UTMs, forms, and FranConnect source fields.
Reporting: Deliver a regular funnel report covering volume, stage conversion, cost per qualified lead, speed-to-lead, and source performance. Surface bottlenecks and recommend priority shifts.

Channel Ownership

LinkedIn Channel Ownership: Lead the strategy for the LinkedIn Social channel, focusing on organic lead generation, candidate education, and reputation management.
Franchise Development Web Content: Keep franchise opportunity pages, lead magnets, and landing pages current, on-brand, and converting.

Sales Enablement & Brand

Collateral & Creative Briefing: Develop creative briefs and oversee the production of sales decks, web content, and marketing materials for new studios, resales, and acquisitions.
PR & Events: Coordinate marketing logistics for trade shows and roadshows while aligning PR efforts with franchise development storytelling goals, in partnership with the Manager of PR.

Project Management & Collaboration

Project Management & Administration: Serve as the lead PM for franchise development marketing initiatives. Manage project timelines, budgets, and cross-functional communication using tools like Basecamp, Slack, and Google Drive.
Cross-Functional Collaboration: Act as the primary liaison between Marketing, Creative, Tech, Product, Finance, and Franchise Development to ensure all projects are on-brand and meet business goals.
Resource & Timeline Oversight: Scope project requirements and manage the organization of all creative assets, ensuring deliverables meet deadlines and quality standards.

KEY PERFORMANCE INDICATORS (KPIs)

Qualified Lead Volume & Quality: Number of Marketing Qualified Leads (MQLs) and the share accepted by the Franchise Development Manager, by source.
Qualified Lead-to-Applicant Conversion Rate: Success in moving MQL candidates from initial inquiry to formal application.
Lifecycle & Funnel Effectiveness: Stage-to-stage conversion across the defined funnel, including discovery day bookings.
Speed-to-Lead & Speed-to-Booking: Performance against the standards this role sets.
Cost per Qualified Lead: Tracked by source in partnership with the Director of Performance Marketing.
Email Conversion Performance: Open rates, click-through rates, and conversion metrics for the nurture sequences, plus completed tests per quarter.
LinkedIn Growth & Engagement: Growth in followers, engagement, and downstream actions (clicks, lead magnet sign-ups, webinar registrations), with periodic review of follower demographics against target candidate profiles.
Sales Material Accuracy & Impact: The effectiveness and “readiness” of sales decks and acquisition tools, as measured by the Franchise Development Manager’s ability to move deals forward.
Project Delivery Rate: Successful execution of assigned initiatives within the established timeline and budget.

REQUIRED QUALIFICATIONS:

Core Value Alignment: Must embody the barre3 values: Practice Authenticity, Stronger Together, Love of Learning, Give Generously, and Make It Happen.
Experience: 4+ years in marketing, including at least 2 years in franchise development, B2B lead generation, or another long-cycle, high-consideration funnel.
CRM & Automation: Hands-on experience building automated nurture workflows, lead routing, and reporting in FranConnect or a comparable CRM (such as Salesforce or HubSpot).
Technical Skills: Working knowledge of HTML to build out dynamic and personalized content within emails.
Analytics: Proven ability to track funnel performance, attribution, and cost per lead using tools like GA4, Looker, Tableau, or CRM reporting.
Testing: Experience planning, running, and reporting A/B tests.
Project Management: Masterful organizational skills and proficiency in project tools (Slack, Basecamp, Dropbox, Google Drive).
Communication: Exceptional verbal and written skills to coordinate collaboration across internal and external stakeholders, including comfort on qualification calls with prospective owners.

PREFERRED QUALIFICATIONS:

Franchise development marketing experience in fitness, wellness, or another multi-unit consumer brand.
Experience working with franchise lead portals and paid media teams.
Experience with enterprise ESPs such as Iterable.
Familiarity with franchise development compliance basics, including the Franchise Disclosure Document (FDD) process.

ABOUT BARRE3

Barre3 is a fitness company building communities based on body positivity and inclusivity - and this starts with the workplace.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

Equal Opportunity Employer: barre3 is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran status, or any other status protected by federal, state, or local laws.

WHAT YOU GET:

A flexible, hybrid working environment, including opportunities to work remotely and at the Portland Home Office
Generous medical, dental and vision plans
Paid holidays, sick and vacation time to empower a healthy work-life balance
A competitive salary with 401k company-matching, because we care about your future
Free unlimited access to barre3 online and Portland barre3 classes

Apply on jobs.workable.com About employer

More about this job

Skills

Manage several projects
Reporting
Lead generation
Sales
Logistics
Project management
Collaboration
Communication skills
Basecamp
Slack
Google Drive
Meet deadlines
Webinar
Salesforce
HubSpot
HTML
Google Analytics
Looker
Tableau
Organizational skills
Dropbox
Regulatory compliance

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Work requirements

Jobs in the United States