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ARLINGTON PROPERTIES LLC

CONTENT & CREATIVE LEAD

Birmingham, AL, United States

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Job details

Education: Bachelor’s degree
Experience: 5–7 years of experience in content development, brand communications, or marketing design
Posting language: English
Posted: Nov 13, 2026

Original job description

Job Title: Content & Creative Lead

Location: Hybrid (Birmingham, AL Preferred)

Department: Property Management – Marketing

Reports To: Director of Marketing

Job Classification: Exempt

Arlington Properties is seeking a creative, detail-oriented Content & Creative Lead to serve as a steward of our brand and lead visual execution across our portfolio. This role shapes how Arlington shows up everywhere, from resident-facing campaigns and property branding to executive presentations, investment committee decks, and pitchbooks.

You’ll work cross-functionally with Marketing, Corporate Communications, Operations, HR, and Regional Property Teams, as well as external vendors, to build on-brand assets and templates that property teams and departments use every day. You’ll also own Arlington’s brand skills in Claude, our AI platform, so that corporate materials are polished and on-brand whether they’re designed by hand or produced with AI.

This is a hands-on role for someone who can think strategically, design at a high level, and take projects from limited direction to finished work.

Key Responsibilities:

Brand Stewardship

Ensure consistency and quality across all internal and external materials in line with Arlington’s visual identity standards
Develop and distribute branded templates, brand guidelines, and campaign briefs to regional and executive leadership
Collaborate with marketing leadership on early-stage campaign concepting
Oversee the company’s promotional and apparel storefront, including artwork approvals, product selection, and vendor coordination
Ensure materials meet accessibility, fair housing, and ADA standards

Property Communications & Creative

Create property-level campaigns and templates, including social media content, resident event promotion, brochures, mailers, signage, and review generation campaigns
Lead property branding for new developments and rebrands, including logo development, naming support, signage packages, and lease-up launch materials
Build and maintain a library of approved property graphics and templates for recurring needs
Manage print production from file preparation and proofing through vendor delivery
Track performance of property campaigns and use results to improve future work

Corporate Design & Visual Execution

Serve as Arlington’s corporate design lead for executive presentations, investment committee decks, proposals, and other high-visibility business materials
Design custom pitchbooks and supporting materials for third-party business development and portfolio expansion
Provide graphic design support to the Corporate Communications Lead for employee newsletters, spotlights, and engagement campaigns
Standardize the design of onboarding, leadership, leasing, and compliance materials and maintain a centralized style guide for training deliverables

AI-Assisted Design

Own and maintain Arlington’s brand skills in Claude, including instructions, templates, design standards, and tone guidance
Determine which deliverables can be produced with AI, which need Marketing review, and which need custom design
Review and finish AI-assisted work for high-visibility audiences
Train employees across departments on using brand skills effectively
Partner with the Governance Committee to keep brand skills aligned with Arlington’s AI governance requirements

Request Management & Vendor Coordination

Prioritize and fulfill creative requests from regional and property teams through Freshdesk, escalating when needed
Coordinate with external creative agencies, freelancers, and print vendors to ensure quality and brand alignment

#INDCORP

Qualifications

Education & Experience

Bachelor’s degree in Communications, Marketing, Graphic Design, or related field required
5–7 years of experience in content development, brand communications, or marketing design
Corporate design experience, including executive or investor presentations, pitchbooks, and proposals; portfolio with corporate design samples required
Experience building master templates, brand guidelines, or design systems that non-designers can use successfully
Experience in real estate, property management, or multi-site business environments preferred
Strong understanding of property marketing content strategy, brand management, social media, and campaign strategy

Skills & Competencies

Excellent writing, editing, and visual storytelling skills
Strong ability to collaborate across departments and communicate brand standards
Sound judgment and the ability to resolve conflicting stakeholder feedback by recommending a path forward
Skilled in balancing short-turnaround requests with long-term initiatives

Technical Proficiency

Advanced proficiency in Microsoft Office, especially PowerPoint (slide masters, layouts, charts, templates) and Word
Skilled in Adobe Creative Suite (InDesign, Photoshop, Illustrator)
Working knowledge of print production, including file preparation, color management, and vendor proofing
Hands-on experience using generative AI tools in professional design or content work required; experience building Claude skills or reusable workflows strongly preferred
Familiarity with Canva, basic photo/video editing, and Freshdesk a plus

Work Environment:

This position operates in a hybrid environment, with Birmingham, AL as the preferred location. However, fully remote arrangements will be considered for highly qualified candidates. The role involves regular collaboration with internal teams, regional property teams, and vendors, and may require occasional travel for strategy meetings, content capture, or onsite support.

Physical and Visual Activities:

The role involves extended periods of computer work and visual focus to create and review digital and print materials. Strong attention to color, layout, and formatting is required to ensure brand consistency and accessibility compliance. Light lifting (up to 15 pounds) may be necessary.

Bring your creativity, your eye for design, and your passion for storytelling to Arlington - and help us shape a brand experience that resonates at every level. Apply now.

Arlington Properties is an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.

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More about this job

Skills

Leadership
Presentation skills
Sales
Graphic design
Regulatory compliance
Train employees
Freshdesk
Brand management
Editing
Microsoft Office
Microsoft PowerPoint
Microsoft Word
Adobe Creative Suite
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Canva
Video editing
Collaboration
Printing materials

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Work requirements

Jobs in the United States