CONTENT & CREATIVE LEAD

Job Title: Content & Creative Lead

Location: Hybrid (Birmingham, AL Preferred)

Department: Property Management – Marketing

Reports To: Director of Marketing

Job Classification: Exempt

Arlington Properties is seeking a creative, detail-oriented Content & Creative Lead to serve as a steward of our brand and lead visual execution across our portfolio. This role shapes how Arlington shows up everywhere, from resident-facing campaigns and property branding to executive presentations, investment committee decks, and pitchbooks.

You’ll work cross-functionally with Marketing, Corporate Communications, Operations, HR, and Regional Property Teams, as well as external vendors, to build on-brand assets and templates that property teams and departments use every day. You’ll also own Arlington’s brand skills in Claude, our AI platform, so that corporate materials are polished and on-brand whether they’re designed by hand or produced with AI.

This is a hands-on role for someone who can think strategically, design at a high level, and take projects from limited direction to finished work.

Key Responsibilities:

Brand Stewardship

• Ensure consistency and quality across all internal and external materials in line with Arlington’s visual identity standards
• Develop and distribute branded templates, brand guidelines, and campaign briefs to regional and executive leadership
• Collaborate with marketing leadership on early-stage campaign concepting
• Oversee the company’s promotional and apparel storefront, including artwork approvals, product selection, and vendor coordination
• Ensure materials meet accessibility, fair housing, and ADA standards

Property Communications & Creative

• Create property-level campaigns and templates, including social media content, resident event promotion, brochures, mailers, signage, and review generation campaigns
• Lead property branding for new developments and rebrands, including logo development, naming support, signage packages, and lease-up launch materials
• Build and maintain a library of approved property graphics and templates for recurring needs
• Manage print production from file preparation and proofing through vendor delivery
• Track performance of property campaigns and use results to improve future work

Corporate Design & Visual Execution

• Serve as Arlington’s corporate design lead for executive presentations, investment committee decks, proposals, and other high-visibility business materials
• Design custom pitchbooks and supporting materials for third-party business development and portfolio expansion
• Provide graphic design support to the Corporate Communications Lead for employee newsletters, spotlights, and engagement campaigns
• Standardize the design of onboarding, leadership, leasing, and compliance materials and maintain a centralized style guide for training deliverables

AI-Assisted Design

• Own and maintain Arlington’s brand skills in Claude, including instructions, templates, design standards, and tone guidance
• Determine which deliverables can be produced with AI, which need Marketing review, and which need custom design
• Review and finish AI-assisted work for high-visibility audiences
• Train employees across departments on using brand skills effectively
• Partner with the Governance Committee to keep brand skills aligned with Arlington’s AI governance requirements

Request Management & Vendor Coordination

• Prioritize and fulfill creative requests from regional and property teams through Freshdesk, escalating when needed
• Coordinate with external creative agencies, freelancers, and print vendors to ensure quality and brand alignment

#INDCORP

Qualifications

Education & Experience

• Bachelor’s degree in Communications, Marketing, Graphic Design, or related field required
• 5–7 years of experience in content development, brand communications, or marketing design
• Corporate design experience, including executive or investor presentations, pitchbooks, and proposals; portfolio with corporate design samples required
• Experience building master templates, brand guidelines, or design systems that non-designers can use successfully
• Experience in real estate, property management, or multi-site business environments preferred
• Strong understanding of property marketing content strategy, brand management, social media, and campaign strategy

Skills & Competencies

• Excellent writing, editing, and visual storytelling skills
• Strong ability to collaborate across departments and communicate brand standards
• Sound judgment and the ability to resolve conflicting stakeholder feedback by recommending a path forward
• Skilled in balancing short-turnaround requests with long-term initiatives

Technical Proficiency

• Advanced proficiency in Microsoft Office, especially PowerPoint (slide masters, layouts, charts, templates) and Word
• Skilled in Adobe Creative Suite (InDesign, Photoshop, Illustrator)
• Working knowledge of print production, including file preparation, color management, and vendor proofing
• Hands-on experience using generative AI tools in professional design or content work required; experience building Claude skills or reusable workflows strongly preferred
• Familiarity with Canva, basic photo/video editing, and Freshdesk a plus

Work Environment:

This position operates in a hybrid environment, with Birmingham, AL as the preferred location. However, fully remote arrangements will be considered for highly qualified candidates. The role involves regular collaboration with internal teams, regional property teams, and vendors, and may require occasional travel for strategy meetings, content capture, or onsite support.

Physical and Visual Activities:

The role involves extended periods of computer work and visual focus to create and review digital and print materials. Strong attention to color, layout, and formatting is required to ensure brand consistency and accessibility compliance. Light lifting (up to 15 pounds) may be necessary.

Bring your creativity, your eye for design, and your passion for storytelling to Arlington - and help us shape a brand experience that resonates at every level. Apply now.

Arlington Properties is an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.