Product Manager - Western Denim

About the Role

The Denim Product Manager will own the product strategy and merchandising of Ariat's Men's and Women's Western Denim lines. This full-time role reports to the Senior Director, Denim and Apparel Merchandising, and partners cross-functionally with Denim Design, Development, Planning, Sales, and Marketing to deliver a cohesive, profitable denim assortment.

This role is hybrid at Ariat's San Leandro, CA office and is not open to remote candidates.

You’ll Make a Difference By

Product Strategy: Developing the product line vision and strategy for denim that integrates with the overall long-term vision for the Ariat brand.

• Identifying market opportunities for Ariat Denim across market segments, fits, and consumer occasions
• Articulating target consumer demographics and psychographics, and how Ariat Denim will fulfill unmet needs
• Developing the denim merchandising strategy, detailing product segments, fit and wash architecture, design point of view, key features and benefits, and price points

Line Planning: Creating and managing seasonal merchandising plans and driving projects through the product development life cycle.

• Leading seasonal market research, trend and competitive analysis, and brainstorming
• Building and owning seasonal merchandising plans and creative product briefs
• Leading line reviews, pre-lines, and market feedback sessions, and partner with the VP of Apparel and VP of Denim on final line decisions
• Driving launch plans and keeping deliverables moving on schedule with Design, Development, and Sourcing

Business Management: Providing category overview and analysis for business planning and management.

• Partnering with Planning and Sales to forecast denim sales potential by season
• Planning product life cycles from launch through closeout
• Reviewing monthly financial results by category with leadership and owning the resulting action plans
• Maintaining open, ongoing communication with the sales team on line direction, performance, and opportunities

Go-to-Market: Ensuring denim is marketed, sold, and supported consistently with the category strategy.

• Partnering with Marketing on launch materials, packaging, and labels, and tracking timely delivery
• Owning the accuracy and timeliness of denim product information in the data management system, in collaboration with the data team
• Owning the accuracy of the product catalog and other sales tools
• Assisting with other responsibilities based on business needs.

About You

• 5+ years of experience in product management, merchandising, or design development in a wholesale apparel environment
• Denim experience strongly preferred, including knowledge of fits, fabrics, washes, and denim construction
• Exposure to Western, workwear, or outdoor apparel preferred, with an understanding of the Western/Outdoor market
• Strong analytical and business acumen, with advanced Excel skills and proficiency in MS Office
• Excellent communicator and collaborator, able to lead cross-functional teams and work independently as an individual contributor
• Able to balance competing requests from business partners and adapt quickly to changing priorities in a fast-paced environment
• Proactive and self-motivated, bringing ideas and initiative to solve business challenges
• Bachelor's degree preferred
• Ability to travel to retail environments, seasonal trade shows, and events to understand the consumer, retailers, competition, and selling environment, support launch presentations, gather feedback, and find merchandising inspiration casting and financial review
• Added denim knowledge (fits, fabrics, washes, construction) as a preferred qualification

About Ariat

Ariat is an innovative, outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for people who ride, work, and play outdoors, and care about performance, quality, comfort, and style.

The salary range for this position is $90,000 - $100,000 per year.

The salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data for geographic locations. Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting. This range may be modified in the future.

Ariat’s holistic benefits package for full-time team members includes (but is not limited to):

• Medical, dental, vision, and life insurance options
• Expanded wellness and mental health benefits
• Paid time off (PTO), paid holidays, and paid volunteer days
• 401(k) with company match
• Bonus incentive plans
• Team member discount on Ariat merchandise

Note: Availability of benefits may be subject to location & employment type and may have certain eligibility requirements. Ariat reserves the right to alter these benefits in whole or in part at any time without advance notice.

Ariat will consider qualified applicants, including those with criminal histories, in a manner consistent with state and local laws. Ariat is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis protected under federal, state, or local law. Ariat is committed to providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, email human.resources@ariat.com.

Please see our Employment Candidate Privacy Policy at www.ariat.com/careers to learn more about how we collect, use, retain and disclose Personal Information.

Please note that Ariat does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Agreement, Ariat will not consider or agree to payment of any referral compensation or recruiter/agency placement fee. In the event a recruiter or agency submits a resume or candidate without a previously signed Agreement, Ariat explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of Ariat.