Web Content and SEO Specialist

Posting Details

Position Information

Job Title Web Content and SEO Specialist

Position Number 977217

Department Communications and Marketing

Salary $50,000

Remote No

Job Summary The Web Content and SEO Specialist drives the web content and organic search strategy for Angelo State Global. This position creates and optimizes audience-focused digital content using search engine optimization (SEO) best practices to increase search visibility, strengthen the prospective student experience, and support recruitment and enrollment goals.

Essential Duties

• Serves as the primary web content developer for Angelo State Global, writing, editing and maintaining audience-focused, brand-aligned content that supports student recruitment and enrollment goals.
• Develops and implements SEO strategies, including keyword and search-intent research, to improve the organic search visibility of Angelo State Global programs and web content.
• Optimizes existing and new web content using SEO best practices, including page titles, headings, metadata, internal linking and content structure.
• Monitors website traffic, organic search performance and user behavior using analytics and search performance platforms; develops reports and recommendations to improve content effectiveness and recruitment outcomes.
• Conducts regular content and SEO audits to identify opportunities for content development, improvement, consolidation and optimization.
• Collaborates with team members, Web Services, enrollment teams and academic units to develop and enhance program pages, landing pages and other recruitment-focused digital content.
• Identifies technical SEO opportunities and works collaboratively with Web Services to improve search visibility, indexing, site performance and user experience.
• Monitors evolving search technologies, algorithms and user behaviors, including AI-powered search and generative engine optimization, and incorporates relevant best practices into Angelo State Global’s web content strategy.

Knowledge, Skills and Abilities Knowledge

• Search engine optimization (SEO), web content strategy, keyword research, and digital marketing best practices.
• Web analytics and search performance tools, including Google Analytics.
• Content management systems, web accessibility standards, and user experience principles.

Skills

• Writing, editing, and proofreading clear, engaging, and audience-focused web content.
• Analyzing web, search, and user behavior data to identify trends, opportunities, and recommendations for improvement.

Abilities

• Optimize web content for organic search, emerging AI-powered search, and evolving digital discovery practices.
• Think strategically and creatively to improve web visibility, content performance, and the prospective student experience.
• Manage multiple projects and deadlines while maintaining accuracy and attention to detail.
• Collaborate effectively with marketing, web, enrollment, and academic partners across the university.
• Stay current with evolving SEO practices, search technologies, algorithms, and digital trends.

Minimum Qualifications

• Bachelor’s degree in communications, marketing, journalism, public relations, digital media, English, web development, or a related field. An equivalent combination of education and relevant experience sufficient to successfully perform the essential functions of the position may be considered.
• Two years of professional experience in web content development, search engine optimization, digital marketing, content strategy, or a related field.
• Demonstrated experience writing and editing content for websites or other digital platforms.
• Demonstrated experience using web analytics and search performance data to evaluate content and develop recommendations.

Preferred Qualifications

• Experience developing web content for higher education, online education, enrollment marketing, or another complex organization.
• Experience using Google Analytics 4.
• Experience using SEO research and monitoring platforms.
• Experience working within a content management system.
• Advanced knowledge of AP style.

Physical Requirements

EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, or status as a protected veteran.

In compliance with the Americans with Disabilities Act (ADA), Angelo State University is committed to providing reasonable accommodations to ensure equal access to employment opportunities for qualified individuals with disabilities. We are committed to ensuring that a qualified individual with a disability has the same rights and privileges in employment as non-disabled employees. If an accommodation is requested for the job application process, please contact our office at (325) 942-2168 or email us at hr@angelo.edu.

Posting Detail Information

Posting Number S1194P

Open Date 11/09/2026

Close Date

Desired Start Date

Review Start Date

Open Until Filled Yes

Special Instructions to Applicants We want to see your work! If you have one, please include a link to your portfolio as part of your resume, or include samples of your work in the “Other” section for documents.

Required Number of References