Marketer

Marketer – Nursing Home Located in Norwich, NY A beautiful, privately owned skilled nursing facility is currently seeking an experienced Marketer to develop referral relationships, promote the facility’s services, and support admissions and census growth.

Responsibilities of the Marketer:

• Establish and maintain strong relationships with hospital discharge planners, case managers, social workers, senior living communities, and local physicians.
• Conduct regular visits to local hospitals and community referral sources to generate referrals.
• Represent the facility at community events, senior centers, and networking opportunities.
• Develop and implement marketing strategies to meet admissions and census goals.
• Work closely with the admissions team to coordinate referrals and support a smooth admissions process.
• Identify new referral opportunities and monitor local market trends.

Qualifications of the Marketer:

• Must have admissions and marketing experience in long-term care.
• Must have strong connections with local hospitals and community referral sources.
• Must be a motivated, proactive self-starter.
• Possess excellent communication, relationship-building, time management, and organizational skills.
• Demonstrate the ability to develop and execute plans to achieve business development goals.

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