Description
As a Sponsorship Program Manager you will own the operational excellence and delivery of our Global Sponsorship Program with a focus on our Summit, Field, and Industry event programs. You will support the management of a multi-million-dollar portfolio of sponsorships for our learning events that engage our customers and drive our business growth. You will be responsible for end-to-end sponsorship enablement strategy, execution, benefits delivery, and financial management while serving as the technical and operational backbone for our sponsorship program and community of partners.
Key job responsibilities
Strategic Oversight & Package Management
- Serve as subject matter for best practices on sponsorship program execution and enablement
- Own relationships with 3rd party event agencies, guiding them to ensure timely delivery of sponsorship program deliverables
- Drive floorplan strategy in partnership with Global Events team
- Serve as a primary sponsor enablement contact for sponsoring partners, ensuring a high bar for sponsor communications
- Contribute to the development of project plans and help in managing all deliverables and timelines associated with sponsorship.
Program Execution Delivery & Operational Excellence
- Own end-to-end post-sale operational execution, including comprehensive project management oversight of all sponsorship program elements
- Lead operational execution of all sponsor benefits, including:
o Booth builds and selection processes
o Sponsor pavilions and access management
o Tool benefits implementation
o Deliverable execution and tracking
- Create and implement scalable processes for tracking and reporting workback schedules
- Drive onsite preparation and execution across all sponsored elements
- Serve as primary sponsorship Enablement stakeholder in strategic planning meetings
Financial Management & Reporting
- Own sponsorship budget reporting and reconciliation with agency partners
- Own pre-event invoicing management and post-event reconciliation / collections in coordination with accounts receivable
- Develop and maintain comprehensive tracking mechanisms for all operational program elements
- Create and deliver regular progress reports to account management stakeholders
Stakeholder & Agency Management
- Partner with internal stakeholders to conduct discovery and implementation of sponsor benefits
- Oversee agency execution across multiple workstreams including:
o Project management and timeline adherence
o Booth construction and sponsor pavilion management
o Content submissions
- Partner with central Sponsorship Operations Enablement team associated with Exhibitor Resource Center construction, tool management, and lead reporting
- Build and maintain strong relationships with key internal teams and external partners
Communications and Enablement
- Own sponsorship alias management and escalations. Ensure alias SLAs are being met by agency team and support with tooling optimization
- Review weekly communications and enablement materials including documentation (webinar decks, KBYGs, etc.) sent to sponsors
- Build a calendar of resource hub articles to support sponsor enablement and assigns ownerships to key contributors
A day in the life
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional
About the team
Part of AWS Marketing – Global Brand Partnerships, the Global Sponsorship Program creates strategic, ROI generating sponsorship opportunities for AWS Partners and customers. Our program is designed to support companies in growing their business with AWS and our customers. Sponsorship opportunities are offered globally across a variety of marketing programs. The Global Sponsorship program is designed to 1/engage customers with quality sponsor developed content, education, and networking; 2/deliver partner shared leads and ROI to sponsors; 3/optimize revenue cost recovery for AWS Marketing; and 4/execute a sponsorship program aligned to AWS business priorities. We design sponsorship programs with equal focus on our four goals. AWS Marketing events with sponsorship programs include re:Invent, re:Inforce, Commercial and Public Sector Summits, industry events, third-party programs, executive marketing events, and field programs.
Basic Qualifications
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience in brand identity and voice development
- Experience creating brand marketing content
Preferred Qualifications
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .
USA, CA, San Francisco - 88,700.00 - 155,200.00 USD annually
USA, CA, Santa Monica - 80,600.00 - 141,100.00 USD annually
USA, GA, Atlanta - 80,600.00 - 141,100.00 USD annually
USA, IL, Chicago - 80,600.00 - 141,100.00 USD annually
USA, NY, New York - 88,700.00 - 155,200.00 USD annually
USA, TX, AUSTIN - 80,600.00 - 141,100.00 USD annually
USA, VA, Arlington - 80,600.00 - 141,100.00 USD annually
USA, WA, Seattle - 82,700.00 - 141,100.00 USD annually
