Description
The Creator Marketing team’s vision is to strategically and creatively attract and retain a diverse population of quality Creators (influencers & publishers) at scale, while inspiring customers with creators' content and curations. We scale proven marketing strategies across the Creator community, covering the full funnel of attracting, retaining, and educating creators. Using existing and new communication mechanisms, segmentation, and data, we engage and educate Creators, collect Voice of the Creator feedback and translate learnings to product partners. We strive to empower and inspire creators with content, education, and support they need to be successful through all stages of the marketing funnel.
This role will own the curation and editorial strategy for the Creator Marketing team, inspiring our creators and customers with trend-drive, elevated product curation and education materials. The position will focus on building our creator email marketing strategy, guiding our creators each week with new content inspiration and bringing them the latest retail and program information to help increase their earnings. You will be our trend expert, owning the editorial strategy for your email marketing, while also surfacing regular trend updates to both creators and team members, and influencing the curations in our onsite shopping experiences. You will extend your trend and curation work onto organic social, as you generate content and a trend-forward calendar to further inspire creators via this channel. The role will partner across stakeholders in business development, analytics, and product, as well as with cross-org stakeholders in outbound and retail to deliver best-in-class marketing experiences.
Key job responsibilities
Key job responsibilities
- Develop and drive Creator-facing marketing strategies to market key retail priorities, seasonal curations, new launches, and program updates
*Determine editorial strategy for weekly marketing emails; build, deploy, and target based on business priorities
*Build and refine our trending workstream, influencing other teams to curate based off creator trends and expertise
*Coordinate organic social content calendar, bringing the most elevated educational and inspirational content to our creators, with a focus on trends
- Input into regular business reviews an updates, including monthly marketing updates, annual planning documents, and more.
*Work closely with our retail partner teams to ensure we are bringing their top launches to life, and influencing our creators to lean in and generate content
Basic Qualifications
- Experience using Excel and other business analytic tools
- Bachelor's degree or equivalent
- 1+ year experience in marketing role
Preferred Qualifications
- Experience developing successful marketing or communications campaigns
- Experience creating processes and improving tools that have measurably improved productivity, quality, or advertiser experience
- Experience in influencer, affiliate marketing
- Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
- Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .
USA, NY, New York - 84,900.00 - 148,500.00 USD annually
