Social Media Coordinator (Part Time)

ALBERT HOTEL is hiring for a SOCIAL MEDIA COORDINATOR

An urban oasis, tucked away off of Main Street in the heart of Fredericksburg, TX, Albert Hotel offers a peaceful yet sophisticated luxury experience in Texas's famed Hill Country. Opened in January 2025, the property features 105 thoughtfully appointed guest rooms and suites, along with uniquely designed bunk rooms and a private house with custom furnishings, locally-curated amenities, and thoughtful touches.

With the guest experience in mind, Albert's elevated amenities include a sunken limestone pool featuring an outdoor bar and cabanas, state-of-the-art fitness center, and a 2,000-square-foot full-service spa. Additionally, the property is home to four on-site culinary outlets, including The Wellhouse and Junebug's BBQ.

Albert boasts 3,600-square-foot of semi-open air event space, a 1,200-square-foot mezzanine deck, and an expansive event lawn, making it a prime destination for weddings, private events, and intimate gatherings.

What you'll do:

• Report directly to the Director of Sales & Marketing and will work closely with the Marketing Manager, F&B, Operations and Spa teams on property.
• Support the execution of social media strategies that increase brand awareness, audience engagement & growth across Albert Hotel and its outlets
• Use business goals and establish key need periods, building monthly, quarterly, and yearly content calendars to support achieving success
• Establish channel-specific tactics that increase engagement and brand visibility across all channels, including Instagram, Facebook, LinkedIn, and TikTok
• Work cross functionally with property teams to coordinate content creation for rooms, food & beverage outlets & The Spa.
• Monitor social media trends and identify opportunities for timely, relevant & engaging content.
• Manage community engagement across platforms, responding to comments, building relationships, and sparking conversation
• Provide key wins and highlight successes for the team, highlight learnings and recommendations to inform future social and partnership strategies
• Maintain and adapt to each brand’s unique voice, tone & personality, ensuring consistent, on-brand messaging across all social media channels and content.
• Collaborate with creative team to develop on-brand designs to support events and promotions ●Support menu launches and updates as needed
• Work with cross-functional, multi-project team resources to ensure marketing solutions are delivered on time and on budget according to defined scope, timeline, and cost expectations
• Understand marketing and social media best practices
• Adhere to all standards of operations, policies and procedures, manuals, training material, memos, and verbal instruction
• Performs other duties as assigned or deemed necessary by management.

Who you are:

• You have 1+ years experience of leading social media marketing strategies.
• You have experience with photography, videography, and editing a must.
• Previous experience working in hospitality, restaurants, or hotels preferred.
• You have a portfolio of diverse content including campaign successes, writing samples, social media, photography, or graphic design is a great addition!
• You can write and edit, in all styles, many voices & SEO optimized.
• Your content is fun, but you know the metrics and data behind it are an equally important piece of the puzzle.
• You understand how a brand drives performance and can prove it.
• You believe in hospitality, deeply and passionately.
• You are knowledgeable and at the forefront of emerging digital and creative trends.
• You’re excellent with time-management and know when to ask for help.
• You have a strong work ethic and the ability to work both autonomously and in a team.
• You have an intuitive sense of how to manage the back-end of most digital platforms.
• You have opinions about photography & videography best practices and aesthetics.
• You are available for occasional evening, weekend, and holiday work based on business needs, events, property activations, campaign launches, or operational priorities.
• You have reliable transportation and are able to travel locally, as required.

BENEFITS

We are proud to offer competitive wages and the following benefits for part-time employees:

• 50% off discount at most New Waterloo restaurants
• 401K matching
• Referral bonuses
• Discounts at our shops, hotels + local partnerships

ABOUT NEW WATERLOO

New Waterloo is a community-centric independent hospitality company based in Austin, Texas. We use our platform to intentionally empower and get behind the choices of our people and communities - creating environments that sustain lasting social impact. Our team of hospitality experts provides the resources, talent, passion, and collaboration necessary to foster thoughtful places and thriving businesses.

New Waterloo is an equal-opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will be accepting applications on an ongoing basis until a candidate is selected for this role.