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Program Manager, EBMS
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- $105,000 to $115,000 USD / year
Be the EBMS technical SME to assist Amazon’sGeneral Construction Manager
Added 3 mins ago
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Added 3 mins ago
Senior Associate, Employee Relations
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Added 3 mins ago
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Added 3 mins ago
Technical Delivery Manager - Digital Engineering
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Lead Rotor Mechanical Design Engineer
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WC
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Added 4 mins ago
Product Manager Intelligent Document Processing
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Principal Aftermarket Technical Product Manager
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Added 5 mins ago
Global H&S Audit Manager, AWS Health & Safety
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Added 5 mins ago
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Added 5 mins ago
Technical Account Manager
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The Red Hat services team is looking for an experienced System administrator engineer to join us as a Technical Account Manager. In this role, you will provide adoption guidance,…
Added 5 mins ago
AT
Senior Technical Program Manager
Akamai Technologies, Inc.
Columbus, OH
- $119,600 to $215,400 USD / year
As a Senior Technical Program Manager, you will require technical understanding of AI/ML systems, exceptional organizational and program management skills, and proven experience leading…
Added 5 mins ago
Technical Program Manager - Child Safety (Legal)
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The Technical Programs team in Meta's Security, Integrity, and Investigations organization is looking for an experienced Technical Program Manager who has experience applying technical…
Added 5 mins ago
Manager - IT Service Management
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As a Group Product Manager, you will lead a small team solving core customer problems. The solutions you help to champion will create an elevated customer experience.
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Added 5 mins ago
Senior Broker Relationship Manager - Small Commercial
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…employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive…
Added 5 mins ago
Web Applications Developer
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Columbus, OH
…successful implementation of assigned project(s). - Coordinate delivery, installation and configuration of hardware and/or software (as required) for assigned project(s). - Act as the…
Added 5 mins ago
Registered Nurse
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Added 9 mins ago
Technical Program Manager III, Software Integration and Fiber Infrastructure, Cloud Networking
Google
Thornton, CO · Addison, TX
…everyone, whether down the street or across the globe. As a Technical Program Manager at Google, you’ll use your technical expertise to lead complex, multi-disciplinary projects from start…
Added 12 mins ago
Systems Engineering Section Manager 2
CORP-Corporate Office
United States
Management responsibilities include: planning and program performance addressing cost, schedule, technical performance, and quality of a system/mission thread work packages, subsystems, or…
Added 13 mins ago
Program Manager | Active Secret clearance
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United States
As a Program Manager, for our Shipboard ATDL program in San Diego, CA, you will be responsible for the successful completion of all tasks in assigned program area including technical work,…

ADP

Manager, Conversational & Agentic AI

Allentown, PA, United States

$86,600 to $161,600 USD / year

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Job details

Pay: $86,600 to $161,600 USD / year
Posting language: English
Posted: Nov 4, 2026

Original job description

Manager, Digital Marketing - Conversational & Agentic AI

The opportunity

ADP is looking for a Manager, Digital Marketing - Conversational & Agentic AI to shape how prospective customers discover, evaluate and buy from ADP through AI-powered conversations, demos and emerging digital experiences on ADP.com. You will own the roadmap for these experiences, starting with our AI chatbot and AI SDR demo pilots. Your goal is to help buyers explore the right solutions and take the next step, while improving conversion, lead quality and qualified sales opportunities.

This is a marketing strategy and delivery role on the Digital Marketing team. You will apply buyer insight, journey design and experimentation to turn business goals into better digital experiences. As the single product owner, you will work with Digital Marketing leadership and Sales Operations to create and prioritize the roadmap and serve as the single point of contact for roadmap prioritization. You will partner with Global Product Technology (GPT), which owns technical implementation and delivery. You will also help ADP.com prepare for a world in which AI agents participate in research, comparison and purchasing decisions.

What you will own

Own buyer journey strategy and the roadmap for conversational and agentic experiences on ADP.com. Maintain a transparent, prioritized backlog and issue tracker; define requirements, milestones, dependencies and success measures with partner teams.
Lead the evolution of the AI chatbot experience, including its placement, prompts, content, handoffs and qualification flows. Improve the buyer experience while reducing misrouted client and employee support inquiries.
Drive the AI SDR demo pilot and its next iterations, from the product walkthrough and question handling through lead capture, qualification, personalized nurture and routing to the appropriate sales team.
Identify and test additional experiences across the buyer journey, such as conversational lead or quote forms, appointment scheduling, guided product selection and support for digital purchase where appropriate.
Partner with Sales Operations to define qualification criteria, routing rules, CRM handoffs, seller feedback loops and follow up processes so that promising conversations turn into usable sales opportunities.
Translate marketing and buyer needs into clear briefs and requirements for GPT and other partners. Work with analytics, product, content, privacy and legal teams to coordinate launch readiness, quality assurance, escalation, issue resolution and continuous improvement.
Lead conversion optimization and experimentation using buyer research, funnel analysis and conversation review. Measure engagement, conversation quality, lead capture, lead quality, sales acceptance and downstream opportunities; share clear recommendations with leadership.
Track emerging agentic shopping behaviors and recommend how ADP.com should support them, including trusted product information, discoverable content and potential agent accessible capabilities, in partnership with the teams that own those systems.

What you bring

6+ years of experience in digital marketing, growth marketing, conversion rate optimization, digital experience, digital product management or marketing technology, with a record of improving buyer journeys and delivering measurable business results.
Experience owning a roadmap and driving work across product, engineering and commercial teams without relying on direct authority; strong judgment on prioritization, scope and tradeoffs.
Hands-on experience with digital lead generation, marketing automation, conversational experiences or self-service buying journeys; curiosity about AI and the ability to evaluate new capabilities with appropriate rigor.
Strong grasp of conversion funnels and experimentation, including how to connect interaction metrics to lead quality, sales outcomes and business impact.
Ability to write clear requirements, map complex journeys, coordinate testing and QA, and turn ambiguous ideas into decisions and shipped improvements.
Excellent communication and stakeholder management skills; comfortable working with technical partners, Sales Operations and senior marketing leaders.

Especially valuable

Experience with conversational AI, chatbots, AI assistants or AI SDR platforms, including Salesforce Agentforce or Spara, is valuable; prior experience with these specific platforms is not required. Other valuable experience includes B2B SaaS, payroll, HR technology or other considered purchases; CRM and marketing automation integrations; privacy and responsible AI review; and buyer research or usability testing.

How success will be measured

A prioritized roadmap that moves into production; measurable improvements in relevant buyer engagement and experience quality; more qualified leads and opportunities attributable to conversational journeys; reliable sales handoffs; and evidence based decisions about which emerging experiences ADP should scale.

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $86,600.00 - USD $161,600.00 / Year*

*Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws.

A little about ADP: We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition (https://www.adp.com/about-adp/awards-and-recognition.aspx) .

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.

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