Jobs in the United States

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Added 2 hours ago
Manager, Paid Search
Dental Care Alliance
Florida, FL
…Microsoft Advertising, including hands-on planning, setup, daily optimization, testing, and performance analysis. 2. Audit and improve existing campaign and account structures for locally…
Added 2 hours ago
Director, Digital Experience & Web Strategy
Dental Care Alliance
UNAVAILABLE
…opportunity, implementation effort, regulatory risk, and measurable conversion impact. 4. Lead day-to-day program planning and delivery for the 2027 multi-site website rebuild, under the…
Added 12 hours ago
S
SEO & CRO Manager
space150
Minneapolis, MN
- $110,000 to $135,000 USD / year
…same person could follow a session from impression through to conversion, spot where the site was leaking qualified traffic, and design a test to fix it. If you've built that muscle across…
Added 1 day ago
Growth Marketer, SEO/AEO and Experimentation
Cresta
Remote, United States
Youwill own day-to-day execution of Cresta's Answer Engine Optimization (AEO) and SEO program. Roughly 70 to 80 percent of your time goes to scaling organic search and AI visibility. The…
Added 1 day ago
Integrated Marketing Manager
Johnson Screens Inc
New Brighton, MN
The Integrated Marketing Manager is responsible for planning, building, and executing integrated, multi-channel marketing campaigns that support division product lines and the Johnson…
Added 1 day ago
M
Developer
modis
New York City, NY
- $49 to $60 USD / hour
Design and execute experimentation frameworks, A/B testing initiatives, and data-driven optimization programs to improve customer engagement and conversion.
Added 1 day ago
Demand Generation Campaign Manager (Location Flexible)
RSM US LLP
United States
Proven understanding of marketing, demand generation, and conversion optimization, required
Added 1 day ago
Revenue & Growth Analytics Manager
Careers Page | University Co-Op
Austin, TX
The Revenue & Growth Analytics Manager is an exempt position reporting to the Vice President of Marketing and is accountable for driving digital revenue performance through deep customer…
Added 1 day ago
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Senior Manager, NAM, ECommerce
Avis Budget Group
Parsippany, NJ
- $130,000 to $150,000 USD / year
The Senior Manager, NAM eCommerce Business Lead owns the day-to-day operation and performance of the eCommerce business across the NAM region. This role sits at the center of a…
Added 1 day ago
Digital Content & Campaign Manager
Life Science Connect
Erie, PA
The Digital Content & Campaign Manager manages the production, promotion, measurement, and ongoing optimization of client content and integrated campaigns for an assigned portfolio of…
Added 1 day ago
Digital Content & Campaign Manager
Life Science Connect
Cranberry Twp, PA
The Digital Content & Campaign Manager manages the production, promotion, measurement, and ongoing optimization of client content and integrated campaigns for an assigned portfolio of…
Added 1 day ago
Retention Marketing Manager
BRUNT Workwear
Wilmington, MA
The Retention Marketing Manager owns BRUNT’s lifecycle marketing program across our owned channels, SMS and Email, building the flows and segmentation logic that move customers through the…
Added 1 day ago
ASSISTANT DIGITAL MARKETING MANAGER
JASCO PRODUCTS COMPANY LLC
Oklahoma City, OK
Monitor KPIs including impressions, CPM, CTR, CPC, conversion rate, revenue, ROAS, and customer acquisition performance.
Added 1 day ago
US
Senior Manager, NAM, ECommerce
United States 2 Avis Budget Car Rental LLC
United States
- $130,000 to $150,000 USD / year
The Senior Manager, NAM eCommerce Business Lead owns the day-to-day operation and performance of the eCommerce business across the NAM region. This role sits at the center of a…
Added 1 day ago
Ecommerce Specialist
WITMER PUBLIC SAFETY GROUP INC.
Coatesville, PA
- Monitor daily, weekly, and monthly eCommerce performance, including sales, traffic, conversion rate, average order value, margin, product mix, channel performance, and other established…
Added 1 day ago
J
Web Marketing Manager
Jobgether
Remote, United States
- $90,000 to $105,000 USD / year
As Web Marketing Manager, you will lead SEO execution, conversion rate optimization, experimentation, technical web delivery, and digital analytics.
Added 1 day ago
Digital Experience Optimization, Adoption & Effectiveness ( Digital Manager -US)
TD Bank, N.A.
Remote, United States
Deep understanding of digital customer behavior, experience optimization, and conversion rate optimization (CRO) methodologies.
Added 1 day ago
O
Principal Program Manager - OCI Product Marketing
Oracle
Tallahassee, FL
- $90,100 to $209,500 USD / year
We are looking for a strategic Program Manager (IC4) to establish and run the operating model for business-critical OCI Web and Oracle AI World programs. This role brings sustained…
Added 2 days ago
Senior Manager, Growth Marketing
HydroPeptide
United States
Partner with the DTC Sites + Marketplaces Senior Manager on landing page and conversion rate improvements
Added 2 days ago
PHYSICIAN ADVISOR - SUPPORT
Premier Health
Dayton
Achieve a sizeable conversion rate on escalated CDI/Coding queries.
Added 2 days ago
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Manager, Conversational & Agentic AI
ADP
Coraopolis, PA
- $86,600 to $161,600 USD / year
6+ years of experience in digital marketing, growth marketing, conversion rate optimization, digital experience, digital product management or marketing technology, with a record of…
Added 2 days ago
A
Manager, Conversational & Agentic AI
ADP
Allentown, PA
- $86,600 to $161,600 USD / year
6+ years of experience in digital marketing, growth marketing, conversion rate optimization, digital experience, digital product management or marketing technology, with a record of…
Added 2 days ago
Senior Ads Sales Account Manager
N3, LLC Company
United States
Interpret advertising metrics such as impressions, click-through rate, cost per click, conversion rate, cost per acquisition, and return on ad spend, where available.
Added 2 days ago
NB
Manager, Digital Marketing Bio
Nova Biomedical
Waltham, MA
- $130,000 to $170,000 USD / year
The Global Digital Marketing Manager will use analytics, attribution, and ongoing campaign optimization to deliver measurable growth in leads, pipeline, and revenue. This position will…
Added 2 days ago
Senior Manager, HELOC Growth, Experience and Strategy - Irving, Texas
PenFed Credit Union
Irving, TX
PenFed is hiring a (Hybrid) Senior Manager, HELOC Growth, Experience and Strategy at our San Antonio, Texas; Irving, Texas or Phoenix, Arizona location. The Senior Manager, HELOC Growth,…

ADP

Manager, Conversational & Agentic AI

Allentown, PA, United States

$86,600 to $161,600 USD / year

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Job details

Pay: $86,600 to $161,600 USD / year
Posting language: English
Posted: Nov 4, 2026

Original job description

Manager, Digital Marketing - Conversational & Agentic AI

The opportunity

ADP is looking for a Manager, Digital Marketing - Conversational & Agentic AI to shape how prospective customers discover, evaluate and buy from ADP through AI-powered conversations, demos and emerging digital experiences on ADP.com. You will own the roadmap for these experiences, starting with our AI chatbot and AI SDR demo pilots. Your goal is to help buyers explore the right solutions and take the next step, while improving conversion, lead quality and qualified sales opportunities.

This is a marketing strategy and delivery role on the Digital Marketing team. You will apply buyer insight, journey design and experimentation to turn business goals into better digital experiences. As the single product owner, you will work with Digital Marketing leadership and Sales Operations to create and prioritize the roadmap and serve as the single point of contact for roadmap prioritization. You will partner with Global Product Technology (GPT), which owns technical implementation and delivery. You will also help ADP.com prepare for a world in which AI agents participate in research, comparison and purchasing decisions.

What you will own

Own buyer journey strategy and the roadmap for conversational and agentic experiences on ADP.com. Maintain a transparent, prioritized backlog and issue tracker; define requirements, milestones, dependencies and success measures with partner teams.
Lead the evolution of the AI chatbot experience, including its placement, prompts, content, handoffs and qualification flows. Improve the buyer experience while reducing misrouted client and employee support inquiries.
Drive the AI SDR demo pilot and its next iterations, from the product walkthrough and question handling through lead capture, qualification, personalized nurture and routing to the appropriate sales team.
Identify and test additional experiences across the buyer journey, such as conversational lead or quote forms, appointment scheduling, guided product selection and support for digital purchase where appropriate.
Partner with Sales Operations to define qualification criteria, routing rules, CRM handoffs, seller feedback loops and follow up processes so that promising conversations turn into usable sales opportunities.
Translate marketing and buyer needs into clear briefs and requirements for GPT and other partners. Work with analytics, product, content, privacy and legal teams to coordinate launch readiness, quality assurance, escalation, issue resolution and continuous improvement.
Lead conversion optimization and experimentation using buyer research, funnel analysis and conversation review. Measure engagement, conversation quality, lead capture, lead quality, sales acceptance and downstream opportunities; share clear recommendations with leadership.
Track emerging agentic shopping behaviors and recommend how ADP.com should support them, including trusted product information, discoverable content and potential agent accessible capabilities, in partnership with the teams that own those systems.

What you bring

6+ years of experience in digital marketing, growth marketing, conversion rate optimization, digital experience, digital product management or marketing technology, with a record of improving buyer journeys and delivering measurable business results.
Experience owning a roadmap and driving work across product, engineering and commercial teams without relying on direct authority; strong judgment on prioritization, scope and tradeoffs.
Hands-on experience with digital lead generation, marketing automation, conversational experiences or self-service buying journeys; curiosity about AI and the ability to evaluate new capabilities with appropriate rigor.
Strong grasp of conversion funnels and experimentation, including how to connect interaction metrics to lead quality, sales outcomes and business impact.
Ability to write clear requirements, map complex journeys, coordinate testing and QA, and turn ambiguous ideas into decisions and shipped improvements.
Excellent communication and stakeholder management skills; comfortable working with technical partners, Sales Operations and senior marketing leaders.

Especially valuable

Experience with conversational AI, chatbots, AI assistants or AI SDR platforms, including Salesforce Agentforce or Spara, is valuable; prior experience with these specific platforms is not required. Other valuable experience includes B2B SaaS, payroll, HR technology or other considered purchases; CRM and marketing automation integrations; privacy and responsible AI review; and buyer research or usability testing.

How success will be measured

A prioritized roadmap that moves into production; measurable improvements in relevant buyer engagement and experience quality; more qualified leads and opportunities attributable to conversational journeys; reliable sales handoffs; and evidence based decisions about which emerging experiences ADP should scale.

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $86,600.00 - USD $161,600.00 / Year*

*Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws.

A little about ADP: We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition (https://www.adp.com/about-adp/awards-and-recognition.aspx) .

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.

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