Manager, Marketing Performance

Job Type:

Full time

Exempt/Non Exempt:

Salary

Job Description:

Location Details: Remote Location.

Position Schedule / Shift: Monday to Friday, 8:00am to 5:00pm.

Position Summary: Leads the measurement, performance analytics framework, and optimization of the annual media portfolio across paid, earned, and owned channels for Membership, Insurance, and Travel. Establishes full-funnel marketing performance strategies, translates complex data into clear executive narratives, and partners across the organization to improve media efficiency, return on advertising spend, and customer lifetime value.

Key Responsibilities:

• Media Strategy – Leads analytics for a nine-figure media portfolio, optimizing efficiency, ROAS, and customer lifetime value across Membership, Insurance, and Travel.
• Full-Funnel Optimization – Defines KPIs and cross-channel strategies spanning brand awareness through conversion.
• Executive Storytelling – Translates performance, modeling, and attribution insights into clear recommendations for leadership and Finance.
• Cross-Functional Partnership – Aligns business and functional leaders on campaign strategy, sales routing, and budget allocation.
• Measurement and Reporting – Advances attribution, incrementality testing, first-party data, and reporting while adapting to privacy and technology changes.
• Team Leadership – Develops analysts and reporting specialists, fostering curiosity, strategic thinking, and proactive problem-solving.

Supervisory Responsibilities:

Directly supervises campaign analysts and performance reporting specialists; responsible for team leadership, coaching, development, performance management, and delivery of marketing performance insights.

Qualifications:

Required

Education (include minimum education and any licensing/certifications):

• Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, or a related quantitative field.

Experience:

• Ten or more years of progressive experience in marketing analytics, campaign performance management, or media measurement in an agency or client-side environment.
• Five or more years of leadership or management experience leading campaign analytics or performance teams.
• Demonstrated experience managing or optimizing large-scale media portfolios across full-funnel digital and traditional channels.

Knowledge and Skills:

• Advanced knowledge of media mix modeling, incrementality testing, multi-touch attribution, campaign measurement, and first-party data strategies.
• Proficiency with digital analytics and visualization tools, including Google Analytics, Adobe Analytics, Tableau, or Power BI, and familiarity with SQL and data clean room environments.
• Ability to synthesize complex data into clear, persuasive, executive-ready presentations and recommendations.
• Strong strategic leadership, cross-functional partnership, communication, problem-solving, and talent development skills.

Preferred

• Master’s degree or MBA.
• Experience supporting a multi-product business model in subscription services, insurance, financial services, travel, or hospitality.

FLEX WORK IN WORK ENVIRONMENT

This position is currently able to work remotely from a home office location for day-to-day operations unless occasional travel for meetings, collaborative activities, or team building activities is specified by leadership. This is subject to change based on amendments and/or modifications to the ACG Flex Work policy.

Compensation & Benefits Overview:

ACG complies with all applicable state and local laws regarding required benefits (including PTO, paid sick leave, etc.).

Compensation

Marketing Performance Manager will earn a competitive annual salary of $107,827.20 - $155,740.00 with annual bonus potential, based on performance.

Benefits

At ACG, we offer a comprehensive and flexible benefits package designed to support your health, financial well-being, and professional growth.

Health & Wellness

• Medical plans with multiple coverage options, including HSA eligibility.
• Prescription drug coverage.
• Dental and vision benefits.
• Employee Assistance Program (confidential support services).

Financial Protection & Insurance

• Company-paid basic life insurance.
• Optional supplemental life insurance and dependent coverage.
• Short-term and long-term disability coverage.
• Critical illness, accident, and pet insurance options.

Retirement & Savings

• 401(k) plan to support long-term financial goals.
• 3% automatic deferral upon eligibility; may contribute 1% to 50% of eligible earnings, either pre or post tax.
• Company match of 50% paid on employee contributions up to 6% of pay, payable to employees following the end of the year; immediate vesting.
• Additional company contribution of 4% of pay each pay day into your account; 100% vested after three (3) years of service.
• Health Savings Account (HSA) and Flexible Spending Accounts (FSA) options.

Time Off & Leave

• Paid Time Off (PTO): Accrual-based, increases with tenure, eligible at 90 days of employment.

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• Full-time new employees will receive up to 12 PTO days annually; accrual based on start date and may include additional PTO based on role and/or state & local requirements.
• Part-time employee PTO hours are calculated based upon the standard weekly hours the employee is scheduled to work and will accrue at a minimum of 3 hours per month.
• Paid Holidays:

•

• Full-time employees are eligible for 10 company-paid holidays annually, in addition to 1 mental health day, 2 floating holidays and 1 volunteer day. Holidays vary by business unit schedules.
• Part-time employees are eligible for 8 company-paid holidays annually, in addition to 1 mental health day and 2 floating holidays. Holidays vary by business unit schedules.
• Paid leave programs, including parental, bereavement, jury duty, and military leave.

Career Growth & Education

• Tuition assistance (up to $5,250 annually; 80% covered by ACG).
• Professional certification support with 100% reimbursement for eligible programs.
• Opportunities for career development and advancement.

Additional Perks

• Complimentary AAA membership with roadside assistance and travel discounts.
• Adoption assistance program.

Job Posting Period:

This position is expected to remain posted through December 12th; however, it may close at any time once a qualified candidate pool is identified.

Who We Are Become a part of something bigger.

The Auto Club Group (ACG) provides membership, travel, insurance, and financial service offerings to approximately 14+ million members and customers across 14 states and 2 U.S. territories through AAA, Meemic, and Fremont brands. ACG belongs to the national AAA federation and is the second largest AAA club in North America.

By continuing to invest in more advanced technology, pursuing innovative products, and hiring a highly skilled workforce, AAA continues to build upon its heritage of providing quality service and helping our members enjoy life’s journey through insurance, travel, financial services, and roadside assistance.

And when you join our team, one of the first things you’ll notice is that same, whole-hearted, enthusiastic advocacy for each other.

We have positions available for every walk of life! AAA prides itself on creating an inclusive and welcoming environment of diverse backgrounds, experiences, and viewpoints, realizing our differences make us stronger.

To learn more about AAA The Auto Club Group visit www.aaa.com

Important Note:

ACG’s Compensation philosophy is to provide a market-competitive structure of fair, equitable and performance-based pay to attract and retain excellent talent that will enable ACG to meet its short and long-term goals. ACG utilizes a geographic pay differential as part of the base salary compensation program. Pay ranges outlined in this posting are based on the various ranges within the geographic areas which ACG operates. Salary at time of offer is determined based on these and other factors as associated with the job and job level.

The above statements describe the principal and essential functions, but not all functions that may be inherent in the job. This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodations will be made for otherwise qualified applicants, as needed, to enable them to fulfill these requirements.

The Auto Club Group, and all its affiliated companies, is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability or protected veteran status.

Regular and reliable attendance is essential for the function of this job.

AAA The Auto Club Group is committed to providing a safe workplace. Every applicant offered employment within The Auto Club Group will be required to consent to a background and drug screen based on the requirements of the position.