Communications and Marketing Manager

Communications & Marketing Director

Access Management | Florida | Full-Time

Position Overview

Access Management is seeking an experienced, creative, and strategic Communications & Marketing Director to lead the communications, marketing, and promotional initiatives for a large, active residential community with an extensive array of amenities, activities, and lifestyle programming.

This individual will play an important role in shaping the community's identity, strengthening resident engagement, and ensuring residents are informed, connected, and excited about everything their community has to offer.

Working closely with the General Manager, Lifestyle Director, and other department leaders, the Communications & Marketing Director will develop and execute comprehensive marketing and communication strategies that showcase the community's amenities, events, programs, and overall lifestyle experience.

The ideal candidate is a strong communicator, creative storyteller, and organized marketing professional who understands how to build community awareness, generate excitement, and deliver consistent, engaging messaging across multiple platforms.

Essential Duties & Responsibilities

Strategic Marketing & Brand Management

• Develop and implement an integrated marketing and communications strategy that supports the community's overall vision, goals, and resident experience.

• Establish and maintain consistent branding, messaging, and visual identity across all community communications and marketing materials.

• Promote community amenities, recreational opportunities, social activities, special events, and lifestyle programming.

• Identify opportunities to enhance the community's public image and increase awareness of its offerings.

• Oversee the development of marketing campaigns, promotional materials, and communications initiatives.

• Ensure all marketing materials accurately reflect the community's amenities, services, and lifestyle offerings.

Communications & Resident Engagement

• Oversee all internal community communications, ensuring residents receive timely, accurate, and engaging information.

• Manage the development and distribution of resident newsletters, community announcements, email campaigns, digital communications, and other informational materials.

• Maintain and oversee community communication platforms, websites, social media accounts, and digital bulletin boards.

• Develop communication strategies that encourage resident participation, involvement, and awareness of community activities.

• Ensure consistent communication between departments so residents receive clear and coordinated information.

• Assist leadership with sensitive communications, community updates, operational announcements, and emergency messaging.

• Maintain a consistent, professional, and welcoming voice across all resident-facing communications.

Digital Marketing & Social Media

• Oversee the community's social media presence, developing engaging content that highlights activities, events, amenities, and resident experiences.

• Develop content calendars and coordinate photography, videography, graphics, and written content.

• Monitor social media engagement, respond to appropriate inquiries, and maintain a positive online presence.

• Identify opportunities to expand digital outreach and strengthen the community's visibility.

• Monitor digital engagement metrics and adjust strategies to improve reach and effectiveness.

• Oversee website content and ensure information remains current, accurate, and visually appealing.

Lifestyle & Event Marketing

• Work in close partnership with the Lifestyle Director and Lifestyle Department to promote a robust calendar of events, concerts, entertainment, clubs, classes, fitness programs, and recreational activities.

• Develop promotional campaigns for major community events, seasonal celebrations, special performances, and large-scale gatherings.

• Capture and showcase the community's lifestyle through photography, video, social media, and other promotional channels.

• Coordinate marketing timelines and promotional materials to maximize awareness and resident participation.

• Help communicate the value of the community's lifestyle offerings and encourage residents to take advantage of available amenities and programs.

• Collaborate with department leaders to ensure marketing efforts reflect the full range of community services and experiences.

Public Relations & Community Outreach

• Develop positive relationships with local organizations, businesses, media outlets, and community partners.

• Identify opportunities for positive media exposure, community partnerships, and public relations initiatives.

• Coordinate press releases, community announcements, promotional events, and special communications as appropriate.

• Support community leadership in managing public-facing messaging and maintaining a positive reputation.

• Assist with communications related to community milestones, major events, and organizational initiatives.

Leadership & Department Coordination

• Serve as a strategic communications partner to the General Manager and department leadership.

• Collaborate with the Lifestyle, Food & Beverage, Recreation, Fitness, Facilities, and Administrative teams to ensure coordinated messaging and promotional efforts.

• Manage marketing projects, deadlines, budgets, and outside vendors.

• Establish processes to ensure timely production and distribution of communications.

• Evaluate marketing effectiveness and provide regular updates and recommendations to community leadership.

• Maintain a proactive approach to identifying communication needs and opportunities for improvement.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred.

• Five or more years of progressive experience in marketing, communications, public relations, or a related discipline.

• Experience developing and executing comprehensive marketing and communications strategies.

• Strong writing, editing, proofreading, and storytelling skills.

• Demonstrated experience managing social media platforms, websites, email marketing, and digital communications.

• Proficiency with graphic design and content creation tools such as Canva, Adobe Creative Suite, or similar platforms.

• Experience with photography, videography, and digital content production preferred.

• Strong project management skills with the ability to manage multiple priorities and deadlines.

• Experience working in hospitality, resort operations, country clubs, master-planned communities, residential communities, or lifestyle-oriented environments is highly desirable.

• Experience collaborating with senior leadership and multiple operating departments.

• Ability to work occasional evenings, weekends, and special events as community needs require.

Key Competencies

• Creative Vision: Ability to develop fresh, engaging marketing concepts that capture attention and generate excitement.

• Exceptional Communication: Strong written and verbal communication skills with the ability to tailor messaging to different audiences.

• Strategic Thinking: Understands how marketing and communications support resident satisfaction, participation, and the community's overall reputation.

• Collaboration: Builds productive relationships with department leaders and works effectively across multiple teams.

• Organization & Execution: Manages competing priorities while maintaining accuracy, quality, and consistency.

• Hospitality Mindset: Understands the importance of creating a welcoming, connected, and informed resident community.

• Adaptability: Comfortable working in a fast-paced environment where priorities, events, and communication needs can change quickly.

What Success Looks Like

The successful Communications & Marketing Director will help create a recognizable, engaging, and well-connected community by ensuring residents are consistently informed and excited about the experiences available to them.

Success in this position will be reflected in:

• Increased awareness and participation in community events and lifestyle programming.

• Consistent, professional, and timely resident communications.

• A strong and recognizable community brand and digital presence.

• Effective collaboration between the Lifestyle Department and other operating departments.

• Increased engagement across digital communication channels.

• Positive community visibility and reputation.

• Marketing initiatives that enhance the overall resident experience.

At Access Management, people make the difference. We believe customer service is transactional, but hospitality is transformational. We are looking for a communications and marketing professional who shares that philosophy and is passionate about bringing a community's lifestyle, amenities, and people to life.