SALES COUNSELOR

JOB SUMMARY:

The Sales Counselor manages the sales process from initial inquiry through move-in, providing compassionate service to prospective residents and their families. This role drives occupancy growth, develops referral partnerships, coordinates community outreach, and collaborates with leadership and other departments to ensure a smooth transition for new residents. This exempt position reports directly to the Executive Director (ED).

ESSENTIAL JOB FUNCTIONS:

Sales and Occupancy Management

• Responds to inquiries, conducts tours and presentations, and maintains accurate lead and sales records in the CRM system.
• Develops personalized follow-up plans and consistently meets or exceeds established sales, conversion, and occupancy goals.
• Guides prospective residents and families through assessments, admission requirements, contracts, and move-in arrangements.

Marketing and Community Outreach

• Builds relationships with prospective residents, families, healthcare professionals, and referral partners.
• Coordinates approved marketing, networking, and community outreach activities to increase visibility and support census growth.
• Maintains marketing materials and ensures the sales office, model apartments, and respite rooms are tour-ready.

Admissions and Move-In Coordination

• Coordinates with the ED, Resident Care Manager (RCM), maintenance, and other departments to verify required documentation and prepare apartments, welcome materials, keys, pendants, and onboarding arrangements before move-in.
• Communicates admission concerns and potential barriers to the ED and RCM to support safe, timely transitions and resident satisfaction.
• Maintains backup tour coverage to ensure consistent service during absences or peak demand.

Reporting and Collaboration

• Prepares required reports on inquiries, admissions, move-outs, room transfers, and referral sources.
• Collaborates with community leadership to support sales strategies, occupancy growth, and resident satisfaction.
• Participates in operational meetings, ACC Senior Services initiatives, and cross-program partnerships; assists with community events and resident activities as needed.

Qualifications

QUALIFICATIONS:

• Bachelor’s degree in marketing, sales, business, or a related field preferred.
• Two to five years of sales experience preferred, ideally in assisted living, senior living, or long-term care.
• Strong written and verbal English communication skills; bilingual skills preferred.
• Proficiency in Microsoft Word, Excel, Outlook, PowerPoint, and social media platforms.
• Comfortable presenting to individuals and groups.
• Ability to maintain confidentiality regarding residents and their families.