Content Manager

Job Overview

2060 Digital works with a wide range of clients across industries to build their social media presence and create and maintain a consistent brand voice. The Content Manager works directly with the content and creative teams to plan, create, produce, and post social content, manage copywriting tasks and influencer campaigns for a diverse client roster. This role offers the opportunity to exercise creative judgment, develop original ideas, and work independently across social strategy, copywriting, influencer management, and paid social.

Job Responsibilities

• Independently develop and execute content and influencer strategies that align with clients' brand goals, target audiences, and campaign objectives, using creative judgement to determine content themes, messaging, and campaign approaches.
• Manage content calendars for various clients across industries and markets, including content planning, graphic ideation and management, and copywriting.
• Lead creative ideation, write original copy and clear creative briefs, and provide creative guidance to designers and other creators.
• Identify, evaluate, and recruit influencers based on audience fit, engagement quality, brand suitability, and budget, per campaign
• Manage influencer relationships, outreach, negotiations, contracts, deliverables, and deadlines.
• Review content for quality, brand consistency, accuracy, and applicable advertising disclosure requirements.
• Coordinate content usage rights and permissions for paid promotion with internal teams and creators.
• Manage and execute paid social media boosts and campaigns as related to social media services, influencer management and other client goals.
• Manage campaign budgets, maintain clear records, and produce monthly client recaps with insights and recommendations, participate in client meetings, and maintain ongoing client communication.
• Test and evaluate content and influencer strategies, track campaign performance and use findings to develop client insights and improvements to content, creative direction and influencer partnerships.
• Stay current on platform trends, emerging creators, and changes in audience behavior.
• Manage multiple client accounts while maintaining quality and meeting deadlines.
• Work effectively in a team environment and maintain a positive, cooperative rapport with staff, management, and clients.

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Qualifications

1-3 years of experience in social media content or influencer marketing; agency experience preferred.

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